Caroline Wilson, Author at Smart Insights

Personalising customer Journeys with Personality – an example

Caroline Wilson — Wed, 05 Oct 2016 14:00:35 +0000

Showing how integrating personalisation and automation can deliver a more personal experience Long gone are the days when a website was a 'one size fits all' online brochure. Now your web presence needs to play a fundamental role not just in …..

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Will SMEs find any Value in Marketing Automation?

Caroline Wilson — Tue, 01 Dec 2015 15:00:58 +0000

Exploring the benefits for small and medium businesses Marketing Automation is one of the hottest trends in 2015, according to a recent SmartInsights survey. However, adoption of this key technology is still in its early phase, especially amongst small businesses. …..

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10 key questions every marketer should ask before investing in Marketing Automation

Caroline Wilson — Fri, 23 Oct 2015 10:00:37 +0000

How to compare Marketing Automation vendors Marketing Automation is now one of the most commercially important techniques for digital marketers, so you have to look to select the most cost-effective platforms. But how do you tell one supplier from the …..

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If Marketing Automation is a good thing, why aren’t more companies doing it?

Caroline Wilson — Wed, 25 Feb 2015 08:00:07 +0000

Barriers to adoption of Marketing Automation and how overcome them In research TFM&A (2014) identified that there were 5 main benefits to marketing automation: personalisation, campaign management, triggered emails, control and insight. But with such clear benefits why are more …..

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What is the difference between CRM and Marketing Automation?

Caroline Wilson — Tue, 06 Jan 2015 15:10:00 +0000

Does our business need CRM or Marketing Automation, or both? Whilst most of us are now familiar with CRM (customer relationship management) systems, Marketing Automation is a relatively new approach. So it's often not clear how the scope of these marketing techniques and …..

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