Chatbots - Smart Insights https://www.smartinsights.com/tag/chatbots/ Digital Marketing > The Marketing Strategy Blog Mon, 10 Jun 2024 09:49:56 +0000 en-US hourly 1 15 Applications of Artificial Intelligence in Marketing https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/#respond Wed, 14 Feb 2024 13:00:00 +0000 http://www.smartinsights.com/?p=86166 Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT (see our articles on using …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/feed/ 0 6 chatbot best practices for e-commerce sites https://www.smartinsights.com/customer-relationship-management/6-chatbot-best-practices-for-e-commerce-sites/ https://www.smartinsights.com/customer-relationship-management/6-chatbot-best-practices-for-e-commerce-sites/#respond Wed, 08 Jul 2020 14:23:00 +0000 https://www.smartinsights.com/?p=140770 Chatbot increases conversions, not just dialog, which is why you need to understand how best to use chatbots Live chatbot is not just for customer support anymore; it’s a proven engagement and revenue booster. Kayako.com shares some compelling statistics that …..

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]]> https://www.smartinsights.com/customer-relationship-management/6-chatbot-best-practices-for-e-commerce-sites/feed/ 0 The future of marketing is conversational https://www.smartinsights.com/marketing-planning/marketing-strategy/future-of-marketing-is-conversational/ https://www.smartinsights.com/marketing-planning/marketing-strategy/future-of-marketing-is-conversational/#respond Fri, 24 Apr 2020 15:10:00 +0000 https://www.smartinsights.com/?p=145160 Conversational marketing can introduce personalization across the buyer journey, leading to better results Only 22% of customers are happy with the level of personalization in digital retail. However, conversational marketing could offer true 1:1 personalization at every stage of the …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-strategy/future-of-marketing-is-conversational/feed/ 0 Adverts’ positive societal impact and Facebook’s slow growth – News roundup https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/adverts-positive-societal-impact-and-facebooks-slow-growth-news-roundup/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/adverts-positive-societal-impact-and-facebooks-slow-growth-news-roundup/#respond Fri, 31 Jan 2020 14:15:00 +0000 https://www.smartinsights.com/?p=148516 Adverts have 'positive impact' on society, LinkedIn hits new records, Google announces new chatbot development and Facebook sees income slow Although last year saw confidence in advertising take a tumble, it seems as though the UK public believes that adverts …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/adverts-positive-societal-impact-and-facebooks-slow-growth-news-roundup/feed/ 0 How to apply 2020’s key trends to your digital marketing strategy https://www.smartinsights.com/digital-marketing-strategy/applying-2020s-key-trends-to-your-digital-marketing-strategy/ https://www.smartinsights.com/digital-marketing-strategy/applying-2020s-key-trends-to-your-digital-marketing-strategy/#respond Wed, 22 Jan 2020 09:00:00 +0000 https://www.smartinsights.com/?p=148494 Now is the time to consider 2020's key digital marketing trends and how you can apply them to your marketing strategy Whatever marketing results you achieved in 2019, you want to improve on them in 2020. To do this, you …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/applying-2020s-key-trends-to-your-digital-marketing-strategy/feed/ 0 Live chat for customer support – 6 dos and don’ts https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/live-chat-for-customer-support-6-dos-and-donts/ https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/live-chat-for-customer-support-6-dos-and-donts/#respond Mon, 09 Dec 2019 15:00:00 +0000 https://www.smartinsights.com/?p=146796 Live chat is a valuable customer service tool, but you need to use it correctly. There is plenty you should do but also a number of things you need to avoid Excellent customer service has two critical elements. The first …..

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]]> https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/live-chat-for-customer-support-6-dos-and-donts/feed/ 0 How AI-based chat is transforming lead generation https://www.smartinsights.com/lead-generation/marketing-automation/hai-based-chat-transforming-lead-generation/ https://www.smartinsights.com/lead-generation/marketing-automation/hai-based-chat-transforming-lead-generation/#respond Tue, 03 Dec 2019 15:00:00 +0000 https://www.smartinsights.com/?p=134988 The future is now with chatbots, so you need to consider how you can use the technology to improve lead generation In case you haven’t heard, AI’s promise isn’t based on future advances. It’s being used widely now to transform …..

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]]> https://www.smartinsights.com/lead-generation/marketing-automation/hai-based-chat-transforming-lead-generation/feed/ 0 Customers growing more frustrated at inability to get answers from brands https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/customers-growing-more-frustrated-at-inability-to-get-answers-from-brands/ https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/customers-growing-more-frustrated-at-inability-to-get-answers-from-brands/#respond Tue, 08 Oct 2019 14:00:00 +0000 https://www.smartinsights.com/?p=144557 Chart of the Week: 34% of customers are frustrated at not being able to find answers to simple questions. Could updated customer service channels help? As it becomes easier to find information and make purchases, customers are becoming increasingly impatient. …..

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]]> https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/customers-growing-more-frustrated-at-inability-to-get-answers-from-brands/feed/ 0 A detailed guide to advertising on Facebook Messenger https://www.smartinsights.com/social-media-marketing/detailed-guide-advertising-facebook-messenger/ https://www.smartinsights.com/social-media-marketing/detailed-guide-advertising-facebook-messenger/#respond Thu, 16 May 2019 14:00:00 +0000 https://www.smartinsights.com/?p=138074 Facilitate customer acquisition through direct conversation and provide a seamless shopping experience for your prospects on a platform they’re already familiar with An estimated 1.2 billion people used Facebook Messenger every month in 2018. A report by Flurry Analytics noted …..

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]]> https://www.smartinsights.com/social-media-marketing/detailed-guide-advertising-facebook-messenger/feed/ 0 Why AI has a growing influence on e-commerce [Infographic] https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/why-ai-has-a-growing-influence-on-e-commerce-infographic/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/why-ai-has-a-growing-influence-on-e-commerce-infographic/#respond Thu, 18 Apr 2019 08:00:00 +0000 https://www.smartinsights.com/?p=136412 AI has enabled online merchants to automate tasks with much more accuracy and efficiency, making it an indispensable asset to their business model From self-driving cars and voice-operated appliances to machine learning tools and smart virtual assistants, Artificial Intelligence (AI) …..

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