B2B lead generation - Smart Insights https://www.smartinsights.com/tag/b2b-lead-generation/ Digital Marketing > The Marketing Strategy Blog Thu, 04 Jan 2024 09:32:15 +0000 en-US hourly 1 E-commerce conversion rate benchmarks – 2024 update https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/ https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/#comments Thu, 04 Jan 2024 08:20:46 +0000 http://www.smartinsights.com/?p=4857 E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/feed/ 120 A starter guide to creating webinars https://www.smartinsights.com/content-management/content-marketing-strategy/starter-guide-creating-webinars/ https://www.smartinsights.com/content-management/content-marketing-strategy/starter-guide-creating-webinars/#respond Tue, 21 Jul 2020 15:10:13 +0000 https://www.smartinsights.com/?p=108606 Webinars are great for generating quality leads, building trust with an audience, reaching more people, and converting more leads into customers In an increasingly competitive market where consumers get hit with content from all sides, webinars allow you to offer …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/starter-guide-creating-webinars/feed/ 0 Three reasons you need to use blogging for lead generation https://www.smartinsights.com/content-management/content-marketing-strategy/three-reasons-you-need-to-use-blogging-for-lead-generation/ https://www.smartinsights.com/content-management/content-marketing-strategy/three-reasons-you-need-to-use-blogging-for-lead-generation/#respond Thu, 25 Jun 2020 14:47:50 +0000 https://www.smartinsights.com/?p=125718 Leads are often hailed as the lifeblood of a business – and while not everyone will agree with that statement, leads are extremely important to the success and growth of your business There are all kinds of lead generation activities, …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/three-reasons-you-need-to-use-blogging-for-lead-generation/feed/ 0 Global impact of COVID-19 consumer behaviour, plus why B2B marketers are reinvesting in digital https://www.smartinsights.com/digital-marketing-strategy/covid-19-consumer-behaviour-plus-b2b/ https://www.smartinsights.com/digital-marketing-strategy/covid-19-consumer-behaviour-plus-b2b/#respond Tue, 24 Mar 2020 16:50:00 +0000 https://www.smartinsights.com/?p=149353 Chart of the Week: Pandemic hits high-ticket air travel and cruises, alongside small pleasures such as eating out, as marketers reassess what constitutes value for customers right now and how digital marketing can help Charts from Market Insider paint a …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/covid-19-consumer-behaviour-plus-b2b/feed/ 0 LinkedIn advertising essentials https://www.smartinsights.com/social-media-marketing/linkedin-advertising-essentials/ https://www.smartinsights.com/social-media-marketing/linkedin-advertising-essentials/#respond Mon, 20 Jan 2020 09:55:00 +0000 https://www.smartinsights.com/?p=133063 LinkedIn has been quietly building a strong presence and reputation within the professional community making it a great social media opportunity When we think of social media, Twitter, Facebook and Instagram are probably the first platforms that come to mind. …..

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]]> https://www.smartinsights.com/social-media-marketing/linkedin-advertising-essentials/feed/ 0 How to plan your lead acquisition budget https://www.smartinsights.com/lead-generation/lead-generation-analytics/how-to-plan-your-lead-acquisition-budget/ https://www.smartinsights.com/lead-generation/lead-generation-analytics/how-to-plan-your-lead-acquisition-budget/#respond Tue, 19 Nov 2019 09:00:00 +0000 https://www.smartinsights.com/?p=147084 How do you maximize lead acquisition from your budget? Through budget planning. Capturing leads is an important milestone in your quest to acquire more customers. As a result, it makes sense if you aim to capture as many leads as …..

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]]> https://www.smartinsights.com/lead-generation/lead-generation-analytics/how-to-plan-your-lead-acquisition-budget/feed/ 0 3 easy ways to capture more leads on your mobile landing pages https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/3-capture-more-leads-mobile-landing-pages/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/3-capture-more-leads-mobile-landing-pages/#respond Tue, 29 Jan 2019 09:00:00 +0000 https://www.smartinsights.com/?p=131794 Qualified leads are your lifeblood, so here are three ways to capture more leads on your mobile landing pages Qualified leads - in the form of emails you have captured and nurtured enough to effectively sell to - are the lifeblood …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/3-capture-more-leads-mobile-landing-pages/feed/ 0 B2B mobile buyer behaviour research https://www.smartinsights.com/b2b-digital-marketing/b2b-mobile-buyer-behaviour-research/ https://www.smartinsights.com/b2b-digital-marketing/b2b-mobile-buyer-behaviour-research/#respond Mon, 03 Dec 2018 11:00:00 +0000 https://www.smartinsights.com/?p=117727 Statistics exploding the myths that mobile marketing is less important in B2B sectors We have documented the ongoing growth of mobile adoption in our mobile statistics compilation. Yet most of our stats are based on consumer surveys and panels. It's rare for B2B …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-mobile-buyer-behaviour-research/feed/ 0 How to convert interest into leads https://www.smartinsights.com/digital-marketing-strategy/inbound-marketing-strategy/convert-interest-leads/ https://www.smartinsights.com/digital-marketing-strategy/inbound-marketing-strategy/convert-interest-leads/#respond Wed, 21 Dec 2016 15:00:00 +0000 http://www.smartinsights.com/?p=81046 How to know your audience and create the right content for them We've all heard the phrase ‘the client is king’. In practice, this means that an important part of marketing is an exercise of empathy, which consists of finding out …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/inbound-marketing-strategy/convert-interest-leads/feed/ 0 Key B2B lead management stats [Infographic] https://www.smartinsights.com/lead-generation/lead-generation-strategy/lead-management-stats/ https://www.smartinsights.com/lead-generation/lead-generation-strategy/lead-management-stats/#respond Thu, 06 Aug 2015 08:00:00 +0000 http://www.smartinsights.com/?p=49914 Do you nurture your leads and know when they are 'qualified, sales ready' contacts? Some interesting sales statistics to keep at the forefront of your mind when planning how to convert your leads. They could also help build your business …..

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