Search Engine Optimisation (SEO) - Smart Insights https://www.smartinsights.com/archive/search-engine-optimisation-seo/ Digital Marketing > The Marketing Strategy Blog Fri, 19 Jan 2024 14:39:29 +0000 en-US hourly 1 2024 comparison of Google organic clickthrough rates (SEO CTR) by ranking position https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/#comments Fri, 19 Jan 2024 14:42:15 +0000 http://www.smartinsights.com/?p=17454 Keyword research data reveals the SEO CTR rewards for top of SERP rankings in Google. Inform your SEO marketing strategy with the latest trends in 2024 You often hear company owners saying “I want to rank top” for their target …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/feed/ 71 65% of marketers LOVE the new Google Search Console Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/65-of-marketers-love-the-new-google-search-console-insights/ Wed, 02 Sep 2020 08:50:00 +0000 https://www.smartinsights.com/?p=156059 Google Search Console Insights combines Google Search Console and Google Analytics to introduce a new SEO platform for content marketers If you regularly use Google Analytics and/or Google Search Console tools to evaluate and optimize your marketing (and if you …..

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]]> 10 KPIs to track your SEO performance and drive better results https://www.smartinsights.com/search-engine-optimisation-seo/10-kpis-track-seo-performance-drive-results/ https://www.smartinsights.com/search-engine-optimisation-seo/10-kpis-track-seo-performance-drive-results/#respond Mon, 20 Jul 2020 13:53:00 +0000 https://www.smartinsights.com/?p=141183 Monitoring the right KPIs is the best way to avoid spending time and money on something that isn’t driving the expected profit Is your SEO strategy effective enough? How can you ensure your efforts drive tangible results? What can you …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/10-kpis-track-seo-performance-drive-results/feed/ 0 12 essentials of an SEO proposal https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/evaluate-seo-proposal/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/evaluate-seo-proposal/#comments Fri, 12 Jun 2020 13:40:08 +0000 http://www.smartinsights.com/?p=42352 What should a client-side marketer look for when evaluating an agency SEO proposal? One of the key decisions many companies must make in regards to search engine optimization (SEO) is the decision on whether to create and build a team in-house …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/evaluate-seo-proposal/feed/ 3 4 case studies show impact of Google’s latest core update https://www.smartinsights.com/search-engine-optimisation-seo/4-case-studies-show-impact-of-googles-latest-core-update/ Thu, 28 May 2020 14:07:11 +0000 https://www.smartinsights.com/?p=153821 The May 2020 core update highlights how different types of businesses are affected. In the past, Google created and publicized named algorithm updates like ‘Panda’, ‘Penguin’ and ‘Hummingbird’ focused on introducing a major change to improve results quality. Google was …..

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]]> Correcting the 5 most common SEO copywriting myths https://www.smartinsights.com/search-engine-optimisation-seo/on-page-optimisation/avoid-5-seo-copywriting-mistakes/ https://www.smartinsights.com/search-engine-optimisation-seo/on-page-optimisation/avoid-5-seo-copywriting-mistakes/#respond Mon, 30 Mar 2020 10:00:00 +0000 http://www.smartinsights.com/?p=46167 Applying common sense when optimizing your content for SEO and readers Myths of good and bad practices in online marketing tend to be shared and reshared and can become self-perpetuating, so it can be confusing for newcomers to online marketing …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/on-page-optimisation/avoid-5-seo-copywriting-mistakes/feed/ 0 Measuring SEO Success – 3 Metrics You Aren’t Tracking But Should Be https://www.smartinsights.com/search-engine-optimisation-seo/measuring-seo-success-3-metrics-you-arent-tracking-but-should-be/ https://www.smartinsights.com/search-engine-optimisation-seo/measuring-seo-success-3-metrics-you-arent-tracking-but-should-be/#respond Thu, 26 Mar 2020 11:00:00 +0000 https://www.smartinsights.com/?p=140769 Tracking all the usual metrics can help you measure SEO performance, but there are 3 other metrics you probably aren't tracking that could help make a big difference SEO is all about generating organic traffic to a website and ensuring …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/measuring-seo-success-3-metrics-you-arent-tracking-but-should-be/feed/ 0 Google Search Console tutorial: How to perform gap analysis to boost your SEO https://www.smartinsights.com/search-engine-optimisation-seo/seo-gap-analysis-using-google-webmaster-tools/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-gap-analysis-using-google-webmaster-tools/#respond Fri, 20 Mar 2020 19:35:30 +0000 http://www.smartinsights.com/?p=37029 Learn how to estimate your share of search for different keywords using Google Search Console, and how to perform a gap analysis to find your SEO gaps Making better use of organic search has become particularly important in the 2020 …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-gap-analysis-using-google-webmaster-tools/feed/ 0 Search engine optimization trends for 2020 – How many are you following? https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/search-engine-optimization-trends-for-2020/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/search-engine-optimization-trends-for-2020/#respond Fri, 13 Mar 2020 09:00:00 +0000 https://www.smartinsights.com/?p=145924 Communicating relevant and meaningful site content to your audience is about way more than the keywords you target. Yes, you heard me. SEO is not all about keywords and spending every waking hour tracking the algorithm changes until you’re blue …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/search-engine-optimization-trends-for-2020/feed/ 0 How Google evaluates your content quality and top techniques to reverse a Google penalty https://www.smartinsights.com/digital-marketing-strategy/how-google-evaluates-your-content-quality/ https://www.smartinsights.com/digital-marketing-strategy/how-google-evaluates-your-content-quality/#respond Tue, 03 Mar 2020 09:00:00 +0000 https://www.smartinsights.com/?p=150322 How to rank higher on Google and what to do if your traffic suddenly drops Everyone knows the importance of providing consistent and high-quality content on your website but determining what quality content actually looks like can be a bit …..

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