The success of your video marketing strategy often lies in the details you overlook

No one would be surprised to learn that videos have become an essential marketing tool across all industries. We’ve been experiencing sustained growth in demand for video content for quite some time now and you can see it all around. Consumers interact more with it, social platforms are switching to video-first approaches, and companies of all sizes are jumping onto the video bandwagon. [si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a marketing agency looking to improve your video marketing services."/] Recent research projects that videos account for 78% of all mobile data traffic this year alone, a single data point on a…

Chart of the Week: 87% of business video views take place on desktop but what types of videos are people engaging with?

Video marketing is highly engaging and increasing in popularity, especially with the ability to share and view them via social media platforms. In fact, people are more likely to choose video over other forms of content, with 72% of people saying they’d rather use video to learn about a product or service if it is on a page alongside text. As well as being engaging, video can also help influence decisions in both B2B and B2C industries. Research from Wyzowl reveals that 79% of people have been convinced to buy a piece of software or an app by watching a video. [si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing…

Social video shares are king, making video one of the most powerful marketing tools in your arsenal

In case you’re not yet convinced how dominant video is on the internet landscape, here’s some compelling data. According to 2017 Cisco projections, online videos will comprise more than 80% of all consumer internet traffic by 2021. The internet has officially become a watching, rather than reading, medium. The implication: to stay on the forefront of this video binging, you need to become a strategic producer of videos for your brand. You also need to post them where your prospects’ gaze and attention will increasingly be focused: social TV apps. [si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a…

3 ways to integrate TV advertising into your digital strategy

Amazon has led the seismic shift from brick-and-mortar stores to e-commerce. Customers now expect free shipping and overnight delivery with Amazon Prime, and the level of shopping convenience has never been higher.

 

For years, Amazon had competitors. But no one can compete with the e-commerce juggernaut anymore. About 34 percent of online sales in the U.S. come through Amazon, and by 2021, that number is expected to grow to 50 percent.

 

Despite this shift from physical stores to the online realm, there are no signs that digital will dominate other forms of media in…

Video marketing is no longer something to 'dabble in' if there are extra resources available. It is essential for businesses, both small and large, across all industries to have video marketing as part of their overall digital marketing strategy because consumers are engaging video more than ever

Video consumption is on an upward trend and savvy brands have been incorporating video into their marketing strategy. In a recent study, Hubspot reported that 80% of users were able to recall a video ad that they viewed in the past 30 days. If this data excites you, it should! But there is more to video marketing than recording footage and uploading it to the Internet. To help you maximize your video marketing ROI, check that you’re not making any of the following video marketing mistakes. [si_guide_block id=23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide…

Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling brand origin, segment-specific and explainer videos, you’ll stand apart from the competition

Everywhere you look these days, people are staring at screens. What they’re viewing most is social media videos and streamed TV. In digital marketing videos are no longer just a nice to have; they’re a core medium through which to build awareness of your brand and to prime future conversions. The ROI of video marketing is clear, as shown in recent articles by Smart Insights and Wordstream. [si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a marketing agency looking to improve your video marketing services."/] Here are…

Videos are the second most lucrative form of content, leaving behind blogs, webinars, infographics and case studies. This year, to dominate your competition, use videos to increase conversions, attract a new audience, create brand recall, explain a product service and for customer support

Videos have taken the marketing world by storm. By 2021, video traffic will be responsible for 81% of all consumer internet traffic, reports Cisco. Think about where you go when you want entertainment or information about a product? I bet, one of your go-to-solutions is YouTube. Not only are people seeking more videos to consumer information, but they also remember them more. Around 80% of customers can recall an advertisement they watched last month, according to Vidyard, which analyzed 250,000 videos from 600 businesses. [si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to…

The financial services industry is just one that has embraced the possibilities and potential of video marketing

Video marketing has been a boon for numerous businesses in a slew of sectors, helping brands increase awareness, boost engagement and create greater avenues for ROI. The financial services industry is just one that has embraced the possibilities and potential of video marketing, with brands spending $1.8 billion on video in 2018, an increase of 13.1% on the year before. [si_guide_block id="82017" title="Download our Business Resource – Financial services marketing trends guide" description="In this guide we examine the key trends, customer behaviours and new digital innovations which are shaping the future of the financial services (FS) sector."/] Video has quickly become one of the most effective forms of content for brands. Implementing video on your website and social channels is a fantastic way to harness your audience’s attention and keep them engaged.

Start by…

Content marketing includes more than articles. Videos can help increase engagement and leads, which is why you need to make the most of them

It used to be that content marketing meant just that - just content, with perhaps static images. Then along came infographics and animated gifs, which enlivened our visual experiences. Well, those ‘static’ days of the Internet are now behind us, thanks to the growing popularity of videos in general, and video marketing in particular. According to a recent Cisco study, by 2021 82% of consumer internet traffic will be video. That’s a lot of bandwidth-sucking streaming. Here are more compelling statistics from Demand Metric’s report 'The State of Video Marketing 2018,' courtesy of a recent post by Smart Insights' managing editor, Joanna Carter: Some 67% of respondents use video on YouTube, while others use them on landing pages (57%), recorded webinars (55%) and…

Video is thought to be one of the best forms of content when it comes to generating engagement and leads

Over the last few years, video has been all the rage in social media marketing. In fact, video is pretty much taking over the Internet as a whole. It is expected that as early as 2020, online videos will make up over 80% of all consumer internet traffic and even more so in certain countries in the world (for example, 85% in the US). Video is thought to be one of the best forms of content when it comes to generating engagement and leads. So, how can you start leveraging video in your marketing strategy, particularly on social media? In this blog post, I’m going to show you how to create amazing social media videos that get results. [si_guide_block id="13290" title="Download our Premium Resource – Social media marketing…