Big Data - Smart Insights https://www.smartinsights.com/archive/digital-marketing-platforms/big-data-digital-marketing-platforms/ Digital Marketing > The Marketing Strategy Blog Wed, 08 May 2019 09:10:59 +0000 en-US hourly 1 How to reach the full potential of your Customer Data Platform with product data https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/how-to-reach-the-full-potential-of-your-customer-data-platform-with-product-data/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/how-to-reach-the-full-potential-of-your-customer-data-platform-with-product-data/#respond Thu, 09 May 2019 10:00:00 +0000 https://www.smartinsights.com/?p=124796 Unlike the name Customer Data Platform suggests, it is not “just” about customer data Marketing data is the lifeblood of modern marketing and marketers are hungry to work in a more data-driven way. This explains how a relatively new type …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/how-to-reach-the-full-potential-of-your-customer-data-platform-with-product-data/feed/ 0 Our overreliance on data is stifling creativity in the Marketing world https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/our-overreliance-on-data-is-stifling-creativity-in-the-marketing-world/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/our-overreliance-on-data-is-stifling-creativity-in-the-marketing-world/#respond Wed, 17 Oct 2018 08:00:00 +0000 https://www.smartinsights.com/?p=125010 While data-driven marketing is certainly an invaluable tool in any marketer’s arsenal, without any creativity, it’s just more numbers. In this article, Rik talks about the data overload happening in the marketing community. He offers tips and tools to marketing …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/our-overreliance-on-data-is-stifling-creativity-in-the-marketing-world/feed/ 0 Facebook: Is your life in their database? https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/facebook-is-your-life-in-their-database/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/facebook-is-your-life-in-their-database/#respond Wed, 04 Apr 2018 10:00:53 +0000 https://www.smartinsights.com/?p=112664 Everything you need to know about the Cambridge Analytica scandal, the use of big data what the future holds for Facebook Each year, targeting technologies get increasingly sophisticated. Machine Learning has turned simple algorithms into sophisticated Big Data which helps …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/facebook-is-your-life-in-their-database/feed/ 0 The mystery of data discrepancies finally solved https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/the-mystery-of-data-discrepancies-finally-solved/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/the-mystery-of-data-discrepancies-finally-solved/#respond Mon, 12 Mar 2018 09:00:41 +0000 https://www.smartinsights.com/?p=109814 Why do your Facebook, Google Analytics, AdWords and Bing display entirely different numbers? It’s called Data discrepancies Data discrepancies are very common, and misunderstanding them will lead you to the wrong conclusions. But there’s good news: we've finally solved them …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/the-mystery-of-data-discrepancies-finally-solved/feed/ 0 A new tool to aggregate and unify all marketing data sources https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/interview-itamar-ben-hemo-ceo-rivery/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/interview-itamar-ben-hemo-ceo-rivery/#respond Tue, 17 Oct 2017 08:00:52 +0000 http://www.smartinsights.com/?p=97777 Interview: Itamar Ben Hemo, CEO of Rivery One of the many recurring questions we get asked at Smart Insights and in our member's Facebook group is, is there one platform that tracks and manages all ads and content across various distribution …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/interview-itamar-ben-hemo-ceo-rivery/feed/ 0 5 ways big data analytics can help your business https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/5-ways-big-data-analytics-can-help-business/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/5-ways-big-data-analytics-can-help-business/#respond Fri, 13 Oct 2017 08:00:00 +0000 http://www.smartinsights.com/?p=97677 More and more businesses are embracing the concept of big data versus treating it like just another buzz-phrase. Once heralded as “the next big thing,” adoption of big data analytics is at an all-time high with no signs of slowing …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/5-ways-big-data-analytics-can-help-business/feed/ 0 Is your brand safe from cyber attacks? https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/brand-safe-cyber-attacks/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/brand-safe-cyber-attacks/#respond Fri, 07 Jul 2017 14:00:00 +0000 http://www.smartinsights.com/?p=89230 Be proactive not reactive: Five simple steps to protect your brand reputation from future cyber attacks On Friday 12th May, a global coordinated ransomware 'attack' began, affecting thousands of large and small private and public sector businesses. The attacks most …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/brand-safe-cyber-attacks/feed/ 0 What will be key to business success in 2020? https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/will-key-business-success-2020/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/will-key-business-success-2020/#respond Tue, 13 Jun 2017 15:20:54 +0000 http://www.smartinsights.com/?p=90163 Chart of the day: Data, analytics, and insight are critical to business success. Insight and data are empowering growth. Marketers understand the important of data and businesses understand how data drives growth. The research by Mediasense, in association with Ipsos …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/will-key-business-success-2020/feed/ 0 3 Dumb Ways that you could be analyzing your marketing data https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/3-dumb-ways-youre-analyzing-marketing-data/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/3-dumb-ways-youre-analyzing-marketing-data/#respond Thu, 08 Jun 2017 08:00:00 +0000 http://www.smartinsights.com/?p=87991 How to avoid the costly data analysis mistakes that most marketers make If you're a digital marketer, you can't failed to have noticed—there’s been a seismic data shift over the last several years that encourages empirical marketing based on data and analytics. …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/3-dumb-ways-youre-analyzing-marketing-data/feed/ 0 Data quality is affecting digital marketers use of audience data https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/data-quality-affecting-digital-marketers-use-audience-data/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/data-quality-affecting-digital-marketers-use-audience-data/#respond Tue, 30 May 2017 15:00:35 +0000 http://www.smartinsights.com/?p=89400 Chart of the day: Poor quality data is the reason for bad digital marketing campaign planning Over 4 in 10 (43%) respondents to a survey by ExchangeWire Research and Xaxis said lack of quality data was the main reason for …..

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