DMPs: Data Management Platforms - Smart Insights https://www.smartinsights.com/tag/dmps-data-management-platforms/ Digital Marketing > The Marketing Strategy Blog Wed, 08 May 2019 09:10:59 +0000 en-US hourly 1 How to reach the full potential of your Customer Data Platform with product data https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/how-to-reach-the-full-potential-of-your-customer-data-platform-with-product-data/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/how-to-reach-the-full-potential-of-your-customer-data-platform-with-product-data/#respond Thu, 09 May 2019 10:00:00 +0000 https://www.smartinsights.com/?p=124796 Unlike the name Customer Data Platform suggests, it is not “just” about customer data Marketing data is the lifeblood of modern marketing and marketers are hungry to work in a more data-driven way. This explains how a relatively new type …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/how-to-reach-the-full-potential-of-your-customer-data-platform-with-product-data/feed/ 0 The benefits of using a Customer Data Platform CDP https://www.smartinsights.com/digital-marketing-strategy/the-benefits-of-using-a-customer-data-platform-cdp/ https://www.smartinsights.com/digital-marketing-strategy/the-benefits-of-using-a-customer-data-platform-cdp/#respond Thu, 09 Aug 2018 11:00:00 +0000 https://www.smartinsights.com/?p=117167 A Customer Data Platform looks to fulfil that age-old promise of centralizing all the customer data, and it is looking good Marketers know that data management is the key to data-driven marketing. Traditional methods for trying to bring customer data …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/the-benefits-of-using-a-customer-data-platform-cdp/feed/ 0 Essential Data Management and Audience Profiling Tools https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/essential-data-management-audience-profiling-tools/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/essential-data-management-audience-profiling-tools/#respond Mon, 22 May 2017 14:00:00 +0000 http://www.smartinsights.com/?p=87654 How to select the right data management platform and audience profiling tools for your business A Data Management Platform (DMP) is a place to store, sort and act upon multiple sources of online and offline data including search, social, display …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/essential-data-management-audience-profiling-tools/feed/ 0 How to take a more data-driven approach to digital marketing with DMPs https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/take-data-driven-approach-digital-marketing/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/take-data-driven-approach-digital-marketing/#respond Tue, 28 Feb 2017 09:00:00 +0000 http://www.smartinsights.com/?p=83192 Crawl, walk, run: three steps to establishing an effective DMP As digital marketers we're all too aware of the importance of data. For example, the typical fortune 1000 company that sees a 10% increase in data accessibility generates $65 million …..

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