Video Advertising - Smart Insights

Video marketing statistics to know for 2020

Tue, 11 Feb 2020 09:15:00 +0000

Video is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy Video is a highly effective form of …..

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Pay-per-click (PPC) trends 2020

Fri, 10 Jan 2020 09:00:00 +0000

Stay on top of the latest advancements in paid search by taking a look at the big PPC trends for 2020 that are set to take the digital marketing industry by storm. As the world of Pay-Per-Click (PPC) becomes increasingly …..

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How to build a robust video marketing plan on a shoestring budget

Wed, 27 Nov 2019 15:03:56 +0000

Video marketing has been steadily growing over the past few years and is showing no signs of slowing down The latest social media report from Smart Insights found that 90% of shared posts on social media today are video clips. Plus, …..

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Facebook ‘Clear History’ tool and Twitter blocks Chinese state-backed accounts – News Roundup

Fri, 23 Aug 2019 10:00:00 +0000

Facebook rolling out 'Clear History' tool, Twitter blocks Chinese state-backed accounts, YouTube removing chat function, New LinkedIn Live guide, Twitter's new video ad bid and Facebook's new movie ad tools This week has seen Facebook finally announce the rollout of …..

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Google’s search result update and Instagram’s growing brand value – News roundup

Fri, 14 Jun 2019 10:00:00 +0000

Google changes search results, Instagram has fastest growing brand value, video is most engaging in-app ad format, Facebook meeting with anti-censorship groups, YouTube cracks down on white supremacist content, TikTok testing new ad targeting tools One of the biggest updates …..

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Build an intent-based SEO strategy for your e-commerce brand

Wed, 06 Mar 2019 11:00:00 +0000

Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads "We don't need SEO. We use Adwords. It works better for us." I’ve heard this phrase countless times over in the e-commerce space, but …..

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YouTube de-monetizes anti-vax videos and Facebook announces new ad program – News roundup

Fri, 01 Mar 2019 11:00:00 +0000

YouTube stops ads on anti-vaxxer videos, Facebook to launch new premium ad service, consumer confidence still negative in face of uncertain Brexit, Oreo announces partnership with Game of Thrones, ACCC asks advertisers in Australia for feedback and TikTok fined for …..

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Over half of marketers find social media Stories effective

Mon, 11 Feb 2019 15:00:40 +0000

Chart of the Week: More than 1.12 billion accounts spread across Snapchat, Instagram, Facebook, Facebook Messenger and WhatsApp now watch or create Stories every day When it comes to social media marketing trends, Stories is the big one you need …..

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7 video content creation tools that you’ll need in 2019

Wed, 02 Jan 2019 09:00:33 +0000

Video content is one of the most popular forms of content consumed on the internet, so here are some great tools to create videos Have you ever wondered what you did on the internet before videos became popular? It doesn’t …..

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Disney and Google ads, Facebook’s ‘Today In’ and junk food ads ban – News roundup

Fri, 30 Nov 2018 08:40:58 +0000

Disney is moving it's digital brands to Google Ads, Facebook is testing 'Today In', Uber receives data breach fine, Australia's SVoD subscriptions are due to outstrip Pay-TV and TfL has banned junk food advertisements The last week has seen some …..

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