Predictive Intelligence and Predictive Marketing - Smart Insights https://www.smartinsights.com/tag/predictive-intelligence-and-predictive-marketing/ Digital Marketing > The Marketing Strategy Blog Thu, 07 Nov 2019 14:13:11 +0000 en-US hourly 1 How to reach the full potential of your Customer Data Platform with product data https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/how-to-reach-the-full-potential-of-your-customer-data-platform-with-product-data/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/how-to-reach-the-full-potential-of-your-customer-data-platform-with-product-data/#respond Thu, 09 May 2019 10:00:00 +0000 https://www.smartinsights.com/?p=124796 Unlike the name Customer Data Platform suggests, it is not “just” about customer data Marketing data is the lifeblood of modern marketing and marketers are hungry to work in a more data-driven way. This explains how a relatively new type …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/how-to-reach-the-full-potential-of-your-customer-data-platform-with-product-data/feed/ 0 Digital Marketing Trends for 2017 https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2016-2017/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2016-2017/#comments Sat, 15 Apr 2017 14:25:12 +0000 http://www.smartinsights.com/?p=77585 The 14 top rated digital marketing techniques for 2017 according to Smart Insights readers [Editor's note: Dave Chaffey has now updated his predictions for 2018: Read Digital Marketing Trends to act on in 2018] In this article, I'll take an in-depth …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2016-2017/feed/ 14 The ROI of Predictive Analytics for Marketing https://www.smartinsights.com/user-experience/customer-experience-management-cxm/roi-predictive-analytics-marketing/ https://www.smartinsights.com/user-experience/customer-experience-management-cxm/roi-predictive-analytics-marketing/#respond Thu, 16 Mar 2017 16:00:00 +0000 http://www.smartinsights.com/?p=85695 Chart of the Day: Predictive Analytics Users Get Better Results Predictive Analytics isn't a new marketing technique, but interest in it has increased with the hype around using Artificial Intelligence for Marketing. This typically involves using Machine Learning, a key …..

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]]> https://www.smartinsights.com/user-experience/customer-experience-management-cxm/roi-predictive-analytics-marketing/feed/ 0 3 Predictive Analytics Methods That Improve Email Marketing https://www.smartinsights.com/email-marketing/email-marketing-analytics/3-predictive-analytics-methods-improve-email-marketing/ https://www.smartinsights.com/email-marketing/email-marketing-analytics/3-predictive-analytics-methods-improve-email-marketing/#respond Fri, 26 Feb 2016 09:00:00 +0000 http://www.smartinsights.com/?p=68108 Predict what your email database will do to improve your click rate The growth in Data Science techniques during the last few years has generated a vast interest in using analytical techniques to optimise engagement on email campaigns. Whether a …..

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]]> https://www.smartinsights.com/email-marketing/email-marketing-analytics/3-predictive-analytics-methods-improve-email-marketing/feed/ 0 What is Predictive Intelligence and how it’s set to change marketing in 2016 https://www.smartinsights.com/digital-marketing-strategy/predictive-intelligence-set-change-marketing-2016/ https://www.smartinsights.com/digital-marketing-strategy/predictive-intelligence-set-change-marketing-2016/#comments Thu, 11 Feb 2016 08:15:00 +0000 http://www.smartinsights.com/?p=66776 Explaining how modelling of marketing outcomes can let you make smarter marketing decisions As 2016 gets under way we're seeing more discussion of the applications of Predictive Intelligence. It’s a nascent field, but one that is gaining popularity fast and …..

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