Digital marketing trends 2017 - Smart Insights https://www.smartinsights.com/tag/digital-marketing-trends-2017/ Digital Marketing > The Marketing Strategy Blog Thu, 07 Nov 2019 14:13:11 +0000 en-US hourly 1 How Blockchain technology will transform digital marketing https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/blockchain-technology-will-transform-digital-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/blockchain-technology-will-transform-digital-marketing/#respond Tue, 28 Nov 2017 11:00:00 +0000 http://www.smartinsights.com/?p=80550 Blockchain has revolutionary applications in marketing and will be good news for both publishers and advertisers Blockchain has been a hot topic in the tech world ever since Bitcoins emerged from obscurity to become the obsession of nerds the world …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/blockchain-technology-will-transform-digital-marketing/feed/ 0 4 Tenets of Agile Marketing and Why You Should Be Using Them in 2017 https://www.smartinsights.com/marketing-planning/4-tenets-agile-marketing-using-2017/ https://www.smartinsights.com/marketing-planning/4-tenets-agile-marketing-using-2017/#respond Fri, 18 Aug 2017 14:00:00 +0000 http://www.smartinsights.com/?p=93904 Agile Marketing holds the power to transform your company in 2017. Agile is a technique that has been enthusiastically adopted organizations of all sizes and across every industry. No matter where your business currently stands with its goals, Agile Marketing …..

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]]> https://www.smartinsights.com/marketing-planning/4-tenets-agile-marketing-using-2017/feed/ 0 Brand Personality on Social Media affects Consumer Purchase Decisions https://www.smartinsights.com/social-media-marketing/social-media-strategy/brand-personality-on-social-media-affects-consumer-purchase-decisions/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/brand-personality-on-social-media-affects-consumer-purchase-decisions/#respond Thu, 20 Jul 2017 15:00:21 +0000 http://www.smartinsights.com/?p=91986 Chart of the Day: Brand Personality on Social Media can influence a customer's decision to purchase a product online. The use of Social Media in marketing strategies has become increasingly visible. It is important now more than ever to create …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/brand-personality-on-social-media-affects-consumer-purchase-decisions/feed/ 0 How brands have used emoji marketing successfully https://www.smartinsights.com/social-media-marketing/social-media-strategy/brands-used-emoji-marketing-successfully/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/brands-used-emoji-marketing-successfully/#respond Mon, 17 Jul 2017 15:30:48 +0000 http://www.smartinsights.com/?p=91896 5 awesome examples of how brands have integrated emojis into their marketing campaigns Happy World Emoji Day! Whether it’s a customer service reply or a marketing campaign, brands all over the world are using emojis every day. Emojis present an opportunity …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/brands-used-emoji-marketing-successfully/feed/ 0 How Ecommerce Brands Are Evolving and How to Keep Up https://www.smartinsights.com/ecommerce/ecommerce-strategy/ecommerce-brands-evolving-keep/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/ecommerce-brands-evolving-keep/#respond Thu, 06 Jul 2017 10:00:00 +0000 http://www.smartinsights.com/?p=89528 Examples of how build your ecommerce brand in a changing landscape Research suggests many people are getting fed up of being ‘sold to’ thanks to incessant retargeting, yet we’re buying online more than ever before. That’s the oxymoron of our current …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/ecommerce-brands-evolving-keep/feed/ 0 Online ad spend overtakes TV ad spend globally https://www.smartinsights.com/advertising/online-ad-spend-overtakes-tv-ad-spend-globally/ https://www.smartinsights.com/advertising/online-ad-spend-overtakes-tv-ad-spend-globally/#respond Mon, 26 Jun 2017 15:00:00 +0000 http://www.smartinsights.com/?p=90755 Chart of the Day: After years of global growth, online ad spend outstrips TV spend for the first time Online ad-spend surpassed TV spend in several mature markets a few years back. But now we have reached the watershed moment …..

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]]> https://www.smartinsights.com/advertising/online-ad-spend-overtakes-tv-ad-spend-globally/feed/ 0 Top E-commerce Trends to inform your 2017 marketing strategy https://www.smartinsights.com/ecommerce/ecommerce-strategy/top-ecommerce-trends-inform-2017-marketing-strategy/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/top-ecommerce-trends-inform-2017-marketing-strategy/#comments Wed, 07 Jun 2017 10:00:00 +0000 http://www.smartinsights.com/?p=78847 These massive trends will change E-commerce marketing this year We are now well into 2017. If you are to develop a winning e-commerce marketing strategy you'll need to start planning now. E-commerce continues to grow rapidly, but with the huge market …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/top-ecommerce-trends-inform-2017-marketing-strategy/feed/ 6 Facebook’s 10 Year Road Map: What Marketers Need to Know [@SmartInsights Alert] https://www.smartinsights.com/social-media-marketing/facebook-marketing/facebooks-10-year-road-map-marketers-need-know-smartinsights-alert/ https://www.smartinsights.com/social-media-marketing/facebook-marketing/facebooks-10-year-road-map-marketers-need-know-smartinsights-alert/#respond Thu, 20 Apr 2017 10:00:00 +0000 http://www.smartinsights.com/?p=86990 Facebook is at the forefront of marketing technology innovation Mark Zuckerberg was on stage yesterday at this year's Facebook for developers conference, showing off some nifty new software and coming out with some rather clever ideas for augmented reality products. …..

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]]> https://www.smartinsights.com/social-media-marketing/facebook-marketing/facebooks-10-year-road-map-marketers-need-know-smartinsights-alert/feed/ 0 Digital Marketing Trends for 2017 https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2016-2017/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2016-2017/#comments Sat, 15 Apr 2017 14:25:12 +0000 http://www.smartinsights.com/?p=77585 The 14 top rated digital marketing techniques for 2017 according to Smart Insights readers [Editor's note: Dave Chaffey has now updated his predictions for 2018: Read Digital Marketing Trends to act on in 2018] In this article, I'll take an in-depth …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2016-2017/feed/ 14 7 Essential B2B marketing trends for 2017 https://www.smartinsights.com/b2b-digital-marketing/key-b2b-marketing-trends-2016/ https://www.smartinsights.com/b2b-digital-marketing/key-b2b-marketing-trends-2016/#respond Thu, 06 Apr 2017 10:00:00 +0000 http://www.smartinsights.com/?p=73194 The key trends that business-to-business marketers need to act on in 2017 Since we're now well into 2017, it's a natural time for all marketers to review the marketing tactics they've used this year and assess their approaches against other …..

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