Comments on: Digital Marketing Trends for 2017

By: Vin Boris

Vin Boris — Wed, 01 Feb 2017 08:53:46 +0000

Thanks for sharing the information digital marketing and its criteria is being changed as the time is being passing. Generating leads is the major challenge for everyone, because a correct business generation method helps in getting lot of traffic. http://www.slideshare.net/aaronwallace09/digital-marketing-techniques-2017

By: Krishna Kanth

Krishna Kanth — Tue, 31 Jan 2017 05:40:24 +0000

Hello,

Good information about latest trends in Digital Marketing for 2017. Content is king in these days as content is more important in a digital marketing. The content should be more unique and fresh content. Next Social media is one of the fastest growing media in market and many people are using social networks and we can increase our sales through social media and many top digital marketing companies offers all Internet marketing services to all types of businesses to bring online and get notified to users.

By: PCNTECH

PCNTECH — Thu, 12 Jan 2017 13:07:40 +0000

hello Dave … its really a good information going to follow you thank you…

By: Casey

Casey — Tue, 10 Jan 2017 10:41:19 +0000

Big Data is a very interesting topic and I’ve been following it for a while. Combined with Machine Learning we can get some interesting insights. Marketing automation is kind of a “must-have” technology these days. We’ve started recently with GetResponse. I think that sooner than later it will be a standard technology in most companies. It’s easier to handle things when you can automate some processes.

By: Dave Chaffey

Dave Chaffey — Thu, 05 Jan 2017 09:30:23 +0000

In reply to Dave Chaffey.

That makes perfect sense Michael – we see too that many haven’t adopted MA – even welcome sequences, but I think they’re missing out. We have separate email marketing and MA channels on the blog – so we’ll certainly continue to feature them both. All the best for year ahead!

By: Michael Leander

Michael Leander — Thu, 05 Jan 2017 09:20:50 +0000

In reply to Dave Chaffey.

Thanks for your quick reply. I understand your reasoning. I come across scores of folks focused on core email marketing with little or no interest in marketing automation. And, to some extent, vice versa. Hence, given the continued massive importance and ROI efficiency of the email channel, I would have thought the channel deserves its own category. That’s why I asked. Stay well, Dave.

By: Dave Chaffey

Dave Chaffey — Thu, 05 Jan 2017 09:07:02 +0000

In reply to Michael Leander.

Hi Michael and HNY! I have included Email marketing as part of MA since we think it’s natural to advise on them together – most ESPs have now evolved to include MA functionality – so all of our resources in this area are in one toolkit: http://www.smartinsights.com/improve/email-marketing-toolkit/ It’s called Email AND Marketing Automation – so they’re given equal billing

So for simplicity really – why do you ask?

By: Michael Leander

Michael Leander — Wed, 04 Jan 2017 16:45:28 +0000

In reply to Dave Chaffey.

hi Dave, happy new year! Any particular reason why you decided to omit email marketing as its own category- and instead include behavioral email marketing in your marketing automation category?

By: Connect Worldwide

Connect Worldwide — Tue, 03 Jan 2017 06:21:05 +0000

Content marketing will top the list for years to come. But the way the content would used is going to change. People are now more focused on video content rather than reading.

By: Dave Chaffey

Dave Chaffey — Fri, 23 Dec 2016 09:37:37 +0000

In reply to Stefan.

Hi Stefan, thanks for giving your kudos and especially your thoughts.

Yes, customer-centric content works and engaging infographics – especially for B2B – but put a lot of time to make them unique – this is one we’re proud of it.

http://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/