Google Analytics requires a lot of know-how to make sure that the data collection process goes as successfully and as accurately as possible
Google Analytics is still one of the top tools for data collection and brands that don’t use it are definitely missing out. Although the platform seems easy to use, it requires a lot of know-how to make sure that the data collection process goes as successful and as accurate as possible. Those that are new to using Google Analytics - or those who don't have in-depth knowledge of it - should read on as we’ve got a list of the common mistakes they could be making.
Google Analytics is not on every page
Websites that have countless pages will require more effort from both Google Analytics and its users. Surprisingly, most users make the common mistake of not having the analytics script run on every page. This of course results…
There are many technologies that are set to impact the mobile app development industry in 2020, let's take a look at some of the biggest trends
In an era when the world is heading towards digitalization, mobile apps are gaining tremendous traction in all spheres of life and are becoming an indispensable part of the digital ecosystem. A huge investment in the mobile app development industry by many tech giants has been witnessed in the past few years. Small businesses are also gradually realizing the significance of mobile apps and are incorporating them into business processes.
Mobile apps help organizations create brand awareness, deliver personalized content, boost customer engagement, reduce costs, and increase sales. The popularity of mobile apps can be made out by the fact that 1.96 million apps are featured in the App Store and 2.46 million apps are available on the Google Play (as of the second quarter of…
As a long-term marketing strategy, SEO can help drive organic traffic and steadily boost your site’s ranking in the SERPs
As an internet marketing technique, search engine optimization plays an important role in the growth of your online business. Not only does it help search engine robots to accurately index your web pages, but it also helps enhance user experience. Moreover, as a long-term marketing strategy, SEO can help drive organic traffic and steadily boost your site’s ranking in SERPs.
Implementation of SEO, however, can be a challenge for newbie marketers. This is because SEO comprises of a wide range of on-page and off-page SEO factors. If you are unaware of what these are, you are bound to make silly SEO mistakes. This, in turn, can severely affect your site’s ranking as well as traffic and conversion.
If you have noticed a sudden drop in your ranking and traffic,…
Without well-written and engaging content, chances of you catching the eye of your target audience are quite slim
Content is the key factor when it comes to SEO, Social Media or any other digital marketing campaigns. Without a well-written and engaging content, chances of you catching the eye of your target audience are quite slim. As such, if you are running an online business then having a strong content marketing strategy is of utmost importance.
When it comes to SEO, specifically, Long-form content has a greater impact compared to Short-form content. This is because most Long-form blog posts are detailed articles that not only help improve audience engagement but also helps generate more traffic and social shares. Longer content also has a direct correlation to higher search ranking, as corroborated by various studies. Thus, if you are in the midst of building a content plan for your next…
One of the newest tools in digital marketing, messenger applications present a great opportunity for brands to boost their open rates, enhance their visibility, and build a great relationship with customers
Messaging applications are online communication channels that facilitate free, instant messaging between individuals or within groups. Some popular examples include Facebook Messenger, WhatsApp, and WeChat in China. In recent years, companies have started to use these apps to privately share relevant content with customers.
So, are messaging apps the next big thing in customer communications?
As of 2015, mobile messaging app usage surpassed social media usage for the first time and has continued to grow since. As such, messaging apps have become an essential marketing and communications tool for businesses. Many marketers in 2019 are drawn to messenger apps by their impressive open rate, which is far higher than that of traditional B2C communication methods such as email.
The stats on messaging app…
A survey has found that 84% of marketers are positive about GDPR
The introduction of GDPR in May 2018 was naturally a cause for concern among marketers, and indeed any company handling customer data.
In broad terms, the introduction of GDPR means that marketers now have to ask for more explicit consent and be clearer about how people's email addresses and other personal information are used.
As a result, some marketers were concerned that fewer site visitors would give their consent to be marketed to and that this would make email marketing less effective.
The reality is, a year on, that GDPR hasn’t been the catastrophe some marketers feared. Instead, opinion on GDPR is now broadly positive.
Why marketers are optimistic after GDPR
SaleCycle surveyed marketers about the measures they’ve taken since the introduction of GDPR to ensure that they comply with the new rules and how this has impacted their email…
In-app messaging lets you communicate with your users and keep them engaged, so they don’t uninstall your app shortly after downloading
If you want to build user retention, there’s more need now for user engagement than ever before. Users are spending more time on their smart devices, downloading apps they feel are of value and that will make their lives easier. There’s also no shortage of apps available, which means yours needs to stand out from the rest.
This is where in-app messaging comes in. It lets you communicate with your users and keep them engaged, so they don’t uninstall your app shortly after downloading.
But what exactly is in-app messaging and how can you make the most of this marketing strategy?
In-app messages are exactly that – messages that are displayed within the app and triggered according to user interaction. First-time users will have a different message and experience than those users who…
When you use technology in your procurement process, it saves you a lot of time, which could improve e-commerce stores' performance
The procurement process is not simple and straightforward. It’s complicated. The manual procurement process is very labour-intensive, time-consuming, and involves a lot of paperwork.
On the other hand, when you use technology in your procurement process, it saves you a lot of time. It makes the whole process much simpler and hassle-free. These are just a few of many advantages of leveraging technology in the procurement process
Before talking about the key advantages of using technology in your procurement process, let’s quickly look at the most common issues in the procurement process.
Major issues with a procurement process
Companies face problems in their procurement processes because of an ineffective process. It also leads to the occurrence of human errors in the process.
The following are some of the most significant procurement issues that can affect…
Blockchain is a relatively new technology that allows publicly distributed ledgers that hold immutable data in a secure and encrypted manner to make sure transactions can never be altered
Since Bitcoin put cryptocurrency on the map with its shocking price explosion back in 2014, people looking to make revenue-generating investments started paying more attention to digital assets. But as much as you may want to jump into this potentially money-making trade, it’s always prudent to understand how it works.
For the uninitiated, cryptocurrency is a digital asset that’s pretty much intangible. It is run by blockchain technology to make sure all records of trading are kept despite the cryptocurrency not having a physical form. This is where it gets tricky since not many understand how this works.
What is blockchain?
Blockchain is a relatively new technology that allows publicly distributed ledgers that hold immutable data in a secure and encrypted manner to make sure…
Creating a website with the right feeling, or one that hits the right note with your target audience takes research, insight and quite a lot of practice
User experience describes how a person feels when interacting with technology. It’s a simple enough concept, but online business owners the world over so often get it wrong.
Creating a website with the right feeling, or one that hits the right note with your target audience takes research, insight and quite a lot of practice.
It means asking questions like:
'Are my users able to navigate around my site easily?'
'Can they find everything they want within a few seconds?'
'Are they being distracted by confusing design features?'
'Are they frustrated by hidden information?'
But exactly how important is user-experience and how can you ensure your website is up to scratch? In this brief blog, I’ll provide you with the answers.
How important is user experience?
Creating captivating designs…
