Case studies - Smart Insights https://www.smartinsights.com/tag/case-studies/ Digital Marketing > The Marketing Strategy Blog Wed, 01 Apr 2020 08:01:07 +0000 en-US hourly 1 How to hyper-target audiences to effectively localize a national campaign: Citrus Magic case study https://www.smartinsights.com/digital-marketing-strategy/hyper-target-audiences-localize-national-campaign/ https://www.smartinsights.com/digital-marketing-strategy/hyper-target-audiences-localize-national-campaign/#respond Wed, 01 Apr 2020 07:45:00 +0000 https://www.smartinsights.com/?p=152080 Marketers who are willing to take a hands-on approach can achieve dramatic results with personalized data strategies Regardless of what your short- or long-term business goals are, an imperative part of achieving success is knowing who your prime audience and …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/hyper-target-audiences-localize-national-campaign/feed/ 0 CRO Case Study: How we increased our lead conversion quality with research and copywriting changes https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/conversion-rate-optimization-case-study/ https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/conversion-rate-optimization-case-study/#respond Tue, 12 Nov 2019 11:45:02 +0000 https://www.smartinsights.com/?p=139873 Learn how we updated and improved our key membership pages to increase conversion and improve the quality of leads with simple customer-centric copy changes To stay ahead of the competition, you need to keep monitoring and reviewing your key sales …..

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]]> https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/conversion-rate-optimization-case-study/feed/ 0 When adding pages to the customer journey can increase conversion rates [case study] https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/adding-pages-customer-journey-increase-conversion-rates/ https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/adding-pages-customer-journey-increase-conversion-rates/#respond Thu, 13 Jun 2019 10:00:14 +0000 https://www.smartinsights.com/?p=132498 Discover how AWA digital defied "best practice" to drive up conversion rates for a global car rental company Discover Cars, a fast-growing car rental comparison and booking site, came to conversion rate optimization (CRO) agency AWA digital for help with …..

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]]> https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/adding-pages-customer-journey-increase-conversion-rates/feed/ 0 Email deliverability benchmarks – a Gmail case study https://www.smartinsights.com/email-marketing/email-deliverability/email-deliverability-benchmarks-a-gmail-case-study/ https://www.smartinsights.com/email-marketing/email-deliverability/email-deliverability-benchmarks-a-gmail-case-study/#respond Mon, 20 May 2019 10:00:39 +0000 https://www.smartinsights.com/?p=122388 Why your email campaigns might not be going directly to your subscriber’s inbox Despite being one of the oldest forms of digital marketing, email marketing campaigns still boast one of the best returns for investment. The effectiveness of email campaigns …..

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]]> https://www.smartinsights.com/email-marketing/email-deliverability/email-deliverability-benchmarks-a-gmail-case-study/feed/ 0 Welcome Email Success [Case Study] https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/welcome-email-success-case-study/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/welcome-email-success-case-study/#respond Wed, 01 Aug 2018 08:00:03 +0000 https://www.smartinsights.com/?p=112495 Find out how Southbank improved their open and click-through rate with a simple email welcome sequence First impressions in life are all important. This is certainly true in the world of email. Welcoming a new subscriber is a key point …..

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]]> https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/welcome-email-success-case-study/feed/ 0 How split testing increased a sales funnel conversion rate by 41% [case study] https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/how-split-testing-increased-a-sales-funnel-conversion-rate-by-41-case-study/ https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/how-split-testing-increased-a-sales-funnel-conversion-rate-by-41-case-study/#respond Thu, 12 Apr 2018 13:00:59 +0000 https://www.smartinsights.com/?p=113237 Learn how AWA digital helped Superfi increase conversions by a data-driven header test Hifi retailer Superfi came to conversion rate optimisation (CRO) agency AWA digital wanting to increase the conversion rate from their ecommerce website. Using their tried-and-tested research framework …..

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]]> https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/how-split-testing-increased-a-sales-funnel-conversion-rate-by-41-case-study/feed/ 0 Building a story for your content marketing strategy https://www.smartinsights.com/content-management/content-marketing-strategy/building-story-content-marketing-strategy/ https://www.smartinsights.com/content-management/content-marketing-strategy/building-story-content-marketing-strategy/#respond Mon, 30 Oct 2017 12:00:17 +0000 http://www.smartinsights.com/?p=100563 Case studies on global brands and how they've created a story to support their content marketing strategies According to a recent CMI survey, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan in place. …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/building-story-content-marketing-strategy/feed/ 0 How Tesco refreshed their marketing strategy to get back on track https://www.smartinsights.com/online-pr/reputation-management-online-pr/tesco-turned-marketing-strategy-around/ https://www.smartinsights.com/online-pr/reputation-management-online-pr/tesco-turned-marketing-strategy-around/#respond Tue, 10 Oct 2017 14:00:00 +0000 http://www.smartinsights.com/?p=96723 A case study showing how marketing helped this global retail brand move from struggling to surviving and prospering Even the most successful brands occasionally face choppy waters. One wrong move, or more likely, a succession of poor moves as competitors 'up …..

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]]> https://www.smartinsights.com/online-pr/reputation-management-online-pr/tesco-turned-marketing-strategy-around/feed/ 0 How Jack Wills used personalisation to increase conversion by 12% https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/how-jack-wills-used-personalization-to-increase-conversion-by-12/ https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/how-jack-wills-used-personalization-to-increase-conversion-by-12/#respond Mon, 09 Oct 2017 08:00:04 +0000 http://www.smartinsights.com/?p=95650 A case study of how a retail brand ran a personalisation program to improve engagement Jack Wills, a retail fashion store, has used personalisation to boost conversions for new and returning customers. What results have Jack Wills seen since running their …..

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]]> https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/how-jack-wills-used-personalization-to-increase-conversion-by-12/feed/ 0 How your mobile ROI can increase with Progressive Web Apps https://www.smartinsights.com/mobile-marketing/app-marketing/mobile-roi-can-increase-progressive-web-apps/ https://www.smartinsights.com/mobile-marketing/app-marketing/mobile-roi-can-increase-progressive-web-apps/#respond Mon, 02 Oct 2017 14:00:00 +0000 http://www.smartinsights.com/?p=96733 Case studies showcasing the positive affects of PWAs PWA technology isn’t exactly new, but it isn’t completely old either. However, as more and more internet users spend more and more time (as well as more and more money) via mobile …..

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