Posts by Hugh Gage
Hugh Gage of Engage Digital is the Smart Insights Expert commentator on Digital Analytics. He is author of our Expert member guide to Tag management. Hugh has worked in digital communications since 1994, switching from roles in media where he was Head of Online Planning and Buying at Manning Gottlieb OMD, to senior analyst at Logan Tod now part of PwC. He was one of the first to hold the Google Analytics Individual Qualification and is also a DAA Certified Analyst. You can follow him on Twitter or connect on LinkedIn.
Improving your use of Product categorisation, Marketing and Custom data will let you get more out of Google Analytics Google Analytics has changed considerably in the last three years and in the latest update to our 7 Steps to using Google …..
An interview between conversion strategy specialists Hugh Gage and Craig Sullivan Structured testing to improve website effectiveness has gained a lot of traction among digital marketers in recent years. Its adoption has been helped by success stories of subtle changes such as …..
When is the best time to call time on a split test?? One of the biggest issues when running a split test is knowing how long to run it for. Confusingly, depending on the split testing tool you use it …..
Why is attribution modelling important? Ever since its birth in the mid 1990s, online advertising has been lauded as the most accountable advertising medium ever, but it has taken a while to live up to the promise… The early days …..
A tutorial showing you the options to set up this new GA feature When Google Analytics launched in 2005 it democratised web analytics with its feature rich offering, since then Google has worked hard to add new features to a …..
A briefing on the new segmentation features for Google Analytics Probably one of the most significant updates to be rolled out of Google analytics in recent times is the revamped segmentation feature, it is hard to understate its impact! In …..
