Comments on: Q&A: How can we benchmark engagement with our site?

By: Andy Topliffe

Andy Topliffe — Wed, 19 Feb 2014 11:47:00 +0000

Hi, I’m trying to establish what the external email bounce rate benchmark is for a B2B company in the industrial IT sector? Any guidance would be gratefully appreciated!

By: Dave Chaffey

Dave Chaffey — Tue, 14 Jan 2014 16:11:00 +0000

In reply to paco.

Hi Paco

As the figures in this post show 44% is a good bounce rate.

23 pages/average is very high – you typically only get that with a community.

It all depends on how well audience knows you and type of content for the future. Blog content has much higher bounce rate.

HTH, Dave

By: paco

paco — Mon, 13 Jan 2014 15:40:00 +0000

Hi. I re-launched my site last week. Today is my 4th day online and I haven´t advertised it yet. I have a bounce rate of 44,44%; 6,53 pages visited and an average visit duration of 4,15 but still only 36 visits only (as I haven´t started to publicized yet). Is this an indication of future trends? In the past, when I had the site online I had 23 pages average visited per person. Thanks for the post!

By: Dave Chaffey

Dave Chaffey — Tue, 16 Jul 2013 06:53:00 +0000

In reply to james.

Hi James, Google withdrew the benchmarking facility summer 2011 when this data was published. They have talked about reintroducing, but they haven’t yet.

By: james

james — Mon, 15 Jul 2013 10:18:00 +0000

In reply to JC Dawkins.

How to get bench marking report through Google analytic?

By: JC Dawkins

JC Dawkins — Sat, 05 May 2012 22:39:00 +0000

I’m so happy I found this post. You did a very good job explaining stats I see in my Google analytics. Thank you.