Comments on: Gruesome conversion killers https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/gruesome-conversion-killers/ Digital Marketing > The Marketing Strategy Blog Sun, 13 Feb 2011 21:42:21 +0000 hourly 1 By: Dave Chaffey https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/gruesome-conversion-killers/#comment-646 Thu, 09 Sep 2010 17:19:06 +0000 http://www.smartinsights.com/?p=3384#comment-646 In reply to Garin.

Hi – I like the “no leakage” idea and am sure it works in many cases, but visitors behave differently, have different needs and some who may follow links may be more likely to convert ultimately. I’m sure we have too many links on our blog though…

Yes, in this social media age, email marketing still works if the content, offer, frequency and targeting are right – not easy!

Dave

]]> By: Garin https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/gruesome-conversion-killers/#comment-645 Thu, 09 Sep 2010 15:29:27 +0000 http://www.smartinsights.com/?p=3384#comment-645 Great presentation Dave! Split testing is a must. One concept that has helped my conversion is the “no leakage” rule. I have dropped dozens of links from my personal blog because these are all “leaks” that detract from my main call to action, which is an opt-in.

I am a big advocate of list building and I think it is a great way to hedge against conversion killer #3 “Customer isn’t in buying mode.” By offering a free gift and getting a customer onto an email list there is a good chance that one day when you email them a great offer they will be in “buying mode.”

Cheers,

Garin

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