How to streamline your planning and measurement of integrated digital marketing using RACE Smart Insights created RACE as a practical tool to help marketers and business owners plan, manage, and optimize their digital marketing using a more strategic, structured, and …..
Why agreeing on a policy for how AI is used in marketing is an essential part of the future marketing playbook for all businesses ChatGPT has thrust Generative AI into prominence for marketers and many others whose activities involve content …..
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Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you benchmark your paid digital and social media ads, set marketing budgets, and define your goals If you’re forecasting your digital media …..
Examples of essential questions to ask when structuring a digital marketing audit Auditing your digital marketing activities is an essential technique to start a digital marketing strategy. But they’re also useful for finding opportunities to improve your digital marketing by …..
E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, …..
How will cookieless advertising work? What actions do businesses need to take to future-proof their advertising plans? Cookieless advertising: a quiet earthquake? When Google first announced the deprecation of third-party cookies in Chrome, it quickly became the talk of the …..
Our compilation of average email open rates and click-through rate data. What’s a good open rate for email? Review our recommended statistics sources to benchmark your email campaigns for your industry sector When I run training workshops on Email marketing, …..
Our GTM plan template structured using RACE designed for small businesses and startups You may have heard people talking about their ‘Go To Market Strategy’ and wondered how this type of plan differs from other classical types of marketing plans. …..
Drive the direction of your technology business’ growth next year with an integrated approach to marketing strategy and planning What is the secret of marketing for tech companies? As a popular topic amongst marketers of all backgrounds – this growing …..
Our financial services social strategy recommendations and best-practice case studies put you in the driving seat to accelerate your financial services’ ROI from digital marketing in 2024 Over the past few years, financial service organizations have embraced social selling programs …..
