Comments on: Brand strategy – Core to digital strategy, but often MIA https://www.smartinsights.com/online-brand-strategy/brand-development/brand-positioning-strategy/ Digital Marketing > The Marketing Strategy Blog Thu, 09 Mar 2017 09:31:33 +0000 hourly 1 By: Carm https://www.smartinsights.com/online-brand-strategy/brand-development/brand-positioning-strategy/#comment-48860 Tue, 26 Jan 2016 22:14:14 +0000 http://www.smartinsights.com/?p=35330#comment-48860 In reply to Andre.

Andre when will your white paper be published? Excellent topic btw

]]> By: Andre https://www.smartinsights.com/online-brand-strategy/brand-development/brand-positioning-strategy/#comment-48506 Mon, 18 Jan 2016 15:59:22 +0000 http://www.smartinsights.com/?p=35330#comment-48506 Hello Danyl,

Started writing a white paper on this exact subject or challenge a while back. I have also observed that in the mad rush to fill the digital void, a surprising number of companies lack a clear brand strategy does would allow them to fully leverage the power of their in-market activity. More importantly, for some companies that are digital in nature, this lack of brand vision impedes their ability to strategically chart out their product development roadmap or product portfolio management.

]]>