Comments on: 23 ideas for content curation

By: Tom George

Tom George — Sun, 12 May 2013 15:28:00 +0000

Very useful article. I am the founder of a growing community of content curator’s and invite you to take a look at our curation site as a way to help fuel all these great curation ideas and efforts both for yourself and the client. Thanks again for sharing an insightful piece.

By: Dave Chaffey

Dave Chaffey — Mon, 11 Mar 2013 08:16:00 +0000

In reply to Andrew Morton.

Agree! Having defined criteria for reviewing different content marketing options is often lacking, but needed to decide which to deploy. Need to then close the loop to review the effectiveness of different content types.

By: Andrew Morton

Andrew Morton — Sun, 10 Mar 2013 22:00:00 +0000

Certainly agree with your central theme of building the brand but many organisations that I’ve met struggle with having possibly too many options and not really assessing them based on preset criteria – too many choices and too little strategy.

By: Andrew McCrea

Andrew McCrea — Sun, 10 Mar 2013 21:06:00 +0000

Nice article Dan and you got it spot at the end. Curation ONLY works as a tactic when you can relate it to the context of your audience, their needs and what makes you or your business unique in your curation over the audience going direct to source.

By: esus Web Solutions

esus Web Solutions — Fri, 08 Mar 2013 18:01:00 +0000

Content Curation: great post by @smartinsights on approach to use & sources to consider when creating & re-purposing content #in

By: Dave Chaffey

Dave Chaffey — Fri, 08 Mar 2013 11:23:00 +0000

In reply to Albie Attias.

Ha – I’ve heard it called an “echo chamber” – perhaps yours is more accurate…
We hope our curation adds some value by highlighting what matters in the deluge – many news items aren’t news.

By: Albie Attias

Albie Attias — Fri, 08 Mar 2013 11:16:00 +0000

Cant make my mind up about curation Dan. I think the danger is that unless you can consistently add genuine value to the work of others, you’re simply contribution to the crap content deluge that plagues our industry. And as Google increases in sophistication, is there not a risk such tactics will get penalised?

By: Ron Orme

Ron Orme — Fri, 08 Mar 2013 10:44:00 +0000

Very useful article. Thanks