Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
5 problems that block strategic marketing planning and strategic thinking Michael Porter sums up the focus of strategic planning best for me: “The essence of strategy is choosing what NOT to do. Strategy is about making choices, trade-offs; it’s about deliberately …..
It’s more than increasing online adspend… Digital. It’s not a channel box to tick, unless you work for a media buying company, it’s not TV 2.0 for your new ad creative or campaign. Though it appears for many, it still …..
21 Internet trends from the annual KPCB trends report For anybody that doesn’t know, Mary Meeker is rightly famed for her intelligent selection and presentation of the key trends of digital business, so today we’re sharing a summary of her …..
Can content marketing software ease the pain? A new technology report by Rebecca Lieb at Altimeter has just been launched evaluating the software landscape for content marketing. You might read that as a “not for me” – doesn’t sound too exciting …..
Visual, real-time content must move up the agenda I said something in a meeting this week, it’s pure opinion to be honest, but I think I can back it up and wanted to post about it this week:- “brands that …..
New research shows key concerns of CMOs in modern marketing It’s fair to say that marketing jobs vary quite drastically. I get to see that from an agency perspective every day. Where one marketer may get applauded in one organisation, …..
Are you ‘Always On’ and marketing in real-time? A new Adobe sponsored Razorfish study, The State of Always-On Marketing surveyed 685 ‘C-suite executives’ to reveal that 76% of marketers do not make use of segmented or behavioural data in their …..
Content for social media success Micro content, I keep hearing this term and thought it’d be useful to explore what it means; why content marketing is evolving and diversifying and what the practical applications of micro content are for marketing. …..
And avoid boring brand content One of the key challenges in content marketing is being able to create enough great content. Great? OK, maybe that’s vague, I mean relevant, engaging and it works. Great means different things to a financial …..
5 ideas to help your journey to nirvana Optimisation, it’s an important and hot topic. Whether SEO, advertising, email or conversion rate. We want more, we have to. Is it possible to reach an ‘optimised’ place, is it ever done, …..
