Jonathan Gabay, Author at Smart Insights https://www.smartinsights.com/author/joshua55/ Digital Marketing > The Marketing Strategy Blog Mon, 16 Dec 2019 09:34:31 +0000 en-US hourly 1 Creating a compelling product launch website https://www.smartinsights.com/user-experience/website-design/creating-compelling-product-launch-website/ https://www.smartinsights.com/user-experience/website-design/creating-compelling-product-launch-website/#respond Mon, 16 Dec 2019 11:00:50 +0000 http://www.smartinsights.com/?p=98761 Should you create a separate site and which content do you need? In our experience, you should think carefully before creating a new product launch or campaign site if you have already got a company website. You may already have …..

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]]> https://www.smartinsights.com/user-experience/website-design/creating-compelling-product-launch-website/feed/ 0 Facebook and Instagram announce ‘time-out’ tools https://www.smartinsights.com/social-media-marketing/social-media-platforms/facebook-and-instagram-announce-time-out-tools/ https://www.smartinsights.com/social-media-marketing/social-media-platforms/facebook-and-instagram-announce-time-out-tools/#respond Mon, 06 Aug 2018 14:00:31 +0000 https://www.smartinsights.com/?p=121204 It’s official - too much time spent on social media is bad for your mental health Following a blog post in December 2017, in which Facebook acknowledged spending too much time on the platform could lead to negative effects on …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-platforms/facebook-and-instagram-announce-time-out-tools/feed/ 0 Introducing IGTV – A Yellow Brick Road, or Cul-de-sac? https://www.smartinsights.com/social-media-marketing/instagram-marketing/introducing-igtv-a-yellow-brick-road-or-cul-de-sac/ https://www.smartinsights.com/social-media-marketing/instagram-marketing/introducing-igtv-a-yellow-brick-road-or-cul-de-sac/#respond Mon, 02 Jul 2018 14:00:33 +0000 https://www.smartinsights.com/?p=118841 One of the latest additions to the video content propagator mix is Instagram’s Facebook-backed IGTV Have you heard Sara Bareille’s ‘Live in Atlanta’ version of Yellow Brick Road? You only really get the full audio-visual performance experience by watching YouTube …..

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]]> https://www.smartinsights.com/social-media-marketing/instagram-marketing/introducing-igtv-a-yellow-brick-road-or-cul-de-sac/feed/ 0 The Importance of brand storytelling https://www.smartinsights.com/online-brand-strategy/brand-development/importance-of-brand-storytelling/ https://www.smartinsights.com/online-brand-strategy/brand-development/importance-of-brand-storytelling/#respond Mon, 25 Jun 2018 10:00:00 +0000 https://www.smartinsights.com/?p=118202 Both brands and consumers are stories in progress - such stories not only simplify what could otherwise be complex facts; they unite everyone in a commonly recognized purpose Storytelling is as old as gathering beneath the evening skies around a campfire …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/importance-of-brand-storytelling/feed/ 0 Brands to provide richer AR experiences via Facebook’s portfolio of apps https://www.smartinsights.com/social-media-marketing/facebook-marketing/brands-to-provide-richer-ar-experiences-via-facebooks-portfolio-of-apps/ https://www.smartinsights.com/social-media-marketing/facebook-marketing/brands-to-provide-richer-ar-experiences-via-facebooks-portfolio-of-apps/#respond Fri, 11 May 2018 10:00:44 +0000 https://www.smartinsights.com/?p=115054 Facebook is about to offer brands the chance to add an additional dimension to their online campaigns At F8 (Facebook’s annual developers conference) the social media titan announced its next iteration of Oculus Go.  It is the company’s first standalone …..

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]]> https://www.smartinsights.com/social-media-marketing/facebook-marketing/brands-to-provide-richer-ar-experiences-via-facebooks-portfolio-of-apps/feed/ 0 WhatsApp bans under 16s ahead of GDPR https://www.smartinsights.com/digital-marketing-strategy/whatsapp-bans-under-16s-ahead-gdpr/ https://www.smartinsights.com/digital-marketing-strategy/whatsapp-bans-under-16s-ahead-gdpr/#respond Tue, 01 May 2018 10:00:07 +0000 https://www.smartinsights.com/?p=114344 WhatsApp, announced that it was not requesting any new rights to collect personal information in the agreement it created for the European Union Barely a day passes without another social media platform notifying me of updated terms of business. Now, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/whatsapp-bans-under-16s-ahead-gdpr/feed/ 0 Amazon files patent to ‘listen to all conversations in a room’ https://www.smartinsights.com/digital-marketing-strategy/amazon-files-patent-to-listen-too-all-conversations-in-a-room/ https://www.smartinsights.com/digital-marketing-strategy/amazon-files-patent-to-listen-too-all-conversations-in-a-room/#respond Tue, 17 Apr 2018 14:00:18 +0000 https://www.smartinsights.com/?p=113589 The voice assistant could eventually listen to all conversations in a room, identify speakers, and even interrupt them with sponsored suggestions During the Second World War, a campaign warned private citizens against speaking too loosely in public places about matters …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/amazon-files-patent-to-listen-too-all-conversations-in-a-room/feed/ 0 Facebook: Is your life in their database? https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/facebook-is-your-life-in-their-database/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/facebook-is-your-life-in-their-database/#respond Wed, 04 Apr 2018 10:00:53 +0000 https://www.smartinsights.com/?p=112664 Everything you need to know about the Cambridge Analytica scandal, the use of big data what the future holds for Facebook Each year, targeting technologies get increasingly sophisticated. Machine Learning has turned simple algorithms into sophisticated Big Data which helps …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/facebook-is-your-life-in-their-database/feed/ 0 Will Coca-Cola become Japan’s tipple of choice? https://www.smartinsights.com/online-brand-strategy/brand-positioning/will-coca-cola-become-japans-tipple-of-choice/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/will-coca-cola-become-japans-tipple-of-choice/#respond Wed, 14 Mar 2018 15:00:59 +0000 https://www.smartinsights.com/?p=111534 With over 100 soft-drink variations catering for every type of regional taste, for 132 years, Coca-Cola has remained the world’s benchmark leading soft-drinks brand Now that ‘soft’ image is about to toughen up with the brand venturing into ‘hard’-alcohol beverages. …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-positioning/will-coca-cola-become-japans-tipple-of-choice/feed/ 0 Why are these parents bringing up children tech-free in Silicon Valley? https://www.smartinsights.com/digital-marketing-strategy/parents-bringing-children-tech-free-silicon-valley/ https://www.smartinsights.com/digital-marketing-strategy/parents-bringing-children-tech-free-silicon-valley/#respond Thu, 22 Feb 2018 09:00:55 +0000 https://www.smartinsights.com/?p=110050 What is 'extremely online' and how is it affecting children in Silicon Valley? There’s a new buzzword on the streets: "extremely online." It means someone is constantly on social media. Whilst spoken in jest, it cradles a dark nuance. People …..

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