Posts by Jonathan Gabay
Jonathan Gabay is one of Europe’s premier creative branding authorities. He is author of 15 books including university textbooks on copywriting. His latest title is Brand Psychology. Jonathan is a regular keynote speaker for major brands around the world. News organizations including: CNN, BBC, Sky and many more trust Jonathan to explain the stories behind the biggest brand news headlines.
What is the price of love – £2.00 or £2.50? ‘Roses at Triple the Price’ day is approaching. But this year, particularly for heterosexual couples, Valentine’s Day will be exceptional. 2018 marks the platinum anniversary (100 years) of women receiving …..
Digital branding visuals to help measure and deliver purpose What’s the point of it all? Since the dawn of humankind, people have agonized over that highly emotive question. As we steadily slip and slide towards the second decade of the …..
10+ marketing techniques that need to be addressed for their place in 2018 In the past, many marketing myths were often elevated to the status of being sacrosanct. Given enough repetition, ‘facts’ degenerated from ‘hearsay’ to probability, to ‘gospel truth’. …..
What are the next big changes to digital that will affect digital marketing strategies in 2018? Recently on behalf of Smart Insights, I gazed into the crystal ball to forecast some marketing and branding trends for 2018. In this article, …..
How the 4Ps still work for product marketing This article focuses in on the 4Ps, which are the core of the Marketing mix, applied to the product launch. Read our article on the 7Ps of the Marketing mix, if you …..
Seven predictions to act on for your future marketing plans The start of 2018 is in sight, So, it’s the start of seasonal predictions about the forthcoming year’s marketing and branding trends. In this article, I gaze into the crystal …..
Some easy inbound marketing strategies to make you rethink your content Just as the printing press opened the mind to the imagination of the world’s greatest literary story tellers, so the early days of Hollywood introduced the world to some …..
Original content with ads is set to change the way Facebook advertising works Thirty-six years ago, MTV broadcast its first music video. The Buggles debuted their song Video Killed the Radio Star (a homage to new technology usurping old). Four …..
Happy birthday iPhone 120 months ago on the 29th June at 09.41am (California time) the world changed forever. Six months after being introduced at the Macworld Convention by Steve Jobs, the $499, 4GB storage iPhone was finally in stores. Since …..
Rise above cyclical trends and avoid hopping on bandwagons – Remember the fundamentals of brand strategy instead. The first two months of the year are done and dusted. Time to roll up your sleeves and get on with another 10 …..
