Emarketing Excellence Interviews Archives - Smart Insights https://www.smartinsights.com/advicetype/emarketing-excellence-interviews/ Digital Marketing > The Marketing Strategy Blog Wed, 03 Mar 2021 15:03:18 +0000 en-US hourly 1 Optimize your customers’ lifecycles with an omnichannel healthcare digital marketing strategy https://www.smartinsights.com/ecommerce/customer-experience-examples/importance-user-customer-experience-digital-marketing-strategy/ https://www.smartinsights.com/ecommerce/customer-experience-examples/importance-user-customer-experience-digital-marketing-strategy/#respond Wed, 03 Mar 2021 15:30:00 +0000 http://www.smartinsights.com/?p=66661 Digital marketing for healthcare is all about the customer. In a sector experiencing rapid digital transformation, integrating your touchpoints and journeys is more important than ever We all know research and decision-making for 'your money or your life' are lengthy …..

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]]> https://www.smartinsights.com/ecommerce/customer-experience-examples/importance-user-customer-experience-digital-marketing-strategy/feed/ 0 Structured marketing strategies for growth: Interview with Arjen Vissers https://www.smartinsights.com/digital-marketing-strategy/interview-with-arjen-vissers/ https://www.smartinsights.com/digital-marketing-strategy/interview-with-arjen-vissers/#respond Tue, 30 Apr 2019 10:00:00 +0000 https://www.smartinsights.com/?p=136435 "The customer journey is crucial and the foundation for the approach towards (future) clients" Arjen Vissers, Managing Director for Marketing and Communications at Aon Our blog series ahead of the Brand Marketing Summit Europe is now coming to an end, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/interview-with-arjen-vissers/feed/ 0 Creating story-driven marketing messages: Interview with Bart Visser https://www.smartinsights.com/digital-marketing-strategy/creating-story-driven-marketing-messages-interview-with-bart-visser/ https://www.smartinsights.com/digital-marketing-strategy/creating-story-driven-marketing-messages-interview-with-bart-visser/#respond Wed, 24 Apr 2019 08:00:00 +0000 https://www.smartinsights.com/?p=136423 "Brands have realized they need to create a compelling narrative that excites, surprises and inspires consumers, potentially through 'immersive' experiences" Bart Visser, Director of Brand Marketing Spark Networks SE In preparation for the Brand Marketing Summit Europe, we are continuing …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/creating-story-driven-marketing-messages-interview-with-bart-visser/feed/ 0 The importance of personalized experiences: Interview with Michal Szaniecki https://www.smartinsights.com/digital-marketing-strategy/the-importance-of-personalized-experiences-interview-with-michal-szaniecki/ https://www.smartinsights.com/digital-marketing-strategy/the-importance-of-personalized-experiences-interview-with-michal-szaniecki/#respond Tue, 09 Apr 2019 08:00:00 +0000 https://www.smartinsights.com/?p=136082 "There is nothing more important than understanding the customer journey and delivering personalized experiences to your customer" Michal Szaniecki, Managing Director SEAT and CUPRA, Volkswagen Group The future of marketing is personal. Brands are looking to create an in-depth understanding …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/the-importance-of-personalized-experiences-interview-with-michal-szaniecki/feed/ 0 It’s time for the data and marketing industry to embrace neurodiversity https://www.smartinsights.com/managing-digital-marketing/personal-career-development/data-marketing-industry-neurodiversity/ https://www.smartinsights.com/managing-digital-marketing/personal-career-development/data-marketing-industry-neurodiversity/#respond Thu, 31 Jan 2019 13:00:20 +0000 https://www.smartinsights.com/?p=132713 Kate Burnett, MD of DMA Talent, discusses the growing need for neurodiversity awareness in the professional world with the chief marketing officer of Direct Line Group, Mark Evans An underutilized talent pool – neurodiversity awareness There is an increasing demand …..

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]]> https://www.smartinsights.com/managing-digital-marketing/personal-career-development/data-marketing-industry-neurodiversity/feed/ 0 Review the effectiveness of your Content Marketing Strategy and digital-first culture https://www.smartinsights.com/content-management/content-marketing-strategy/review-the-effectiveness-of-your-content-marketing-strategy-and-digital-first-culture/ https://www.smartinsights.com/content-management/content-marketing-strategy/review-the-effectiveness-of-your-content-marketing-strategy-and-digital-first-culture/#respond Wed, 22 Aug 2018 08:00:06 +0000 https://www.smartinsights.com/?p=121854 Interview: Lee Odden, CEO and founder of TopRank Marketing and Author of "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" One thing I have learned working for start-ups and big brands looking to build their …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/review-the-effectiveness-of-your-content-marketing-strategy-and-digital-first-culture/feed/ 0 A new tool to improve outreach and enrich leads and contacts https://www.smartinsights.com/digital-marketing-strategy/a-new-tool-to-improve-outreach-and-enrich-leads-and-contacts/ https://www.smartinsights.com/digital-marketing-strategy/a-new-tool-to-improve-outreach-and-enrich-leads-and-contacts/#respond Tue, 20 Mar 2018 15:00:39 +0000 https://www.smartinsights.com/?p=111384 Interview: Assaf Eisenstein, Founder of Lusha At Smart Insights we're always on the lookout for new tools which help marketers improve their business leads and sales. With many tools out their to help with outreach, we're drawn to Lusha, a new …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/a-new-tool-to-improve-outreach-and-enrich-leads-and-contacts/feed/ 0 Polluted marketing content is solved by this new content discovery platform https://www.smartinsights.com/content-management/managing-content-marketing/content-discovery-platform/ https://www.smartinsights.com/content-management/managing-content-marketing/content-discovery-platform/#respond Wed, 15 Nov 2017 11:00:14 +0000 https://www.smartinsights.com/?p=101936 A new type of content discovery platform which allows professionals to improve their knowledge and keep track of quality content in a single feed via a Google Chrome new-tab extension It’s Monday. Your inbox shows a gazillion emails and most …..

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]]> https://www.smartinsights.com/content-management/managing-content-marketing/content-discovery-platform/feed/ 0 Creating a strategy for using LinkedIn for B2B marketing https://www.smartinsights.com/social-media-marketing/linkedin-marketing/linkedin-b2b-marketing/ https://www.smartinsights.com/social-media-marketing/linkedin-marketing/linkedin-b2b-marketing/#comments Thu, 13 Jul 2017 07:07:00 +0000 http://www.smartinsights.com/?p=23129 Developing a strategic approach to LinkedIn Marketing for B2B companies - advice from Steve Phillip of Linked2Success In this interview, Steve Phillip, a leading Coach and Expert on using LinkedIn shares his approaches and explains how his clients are using LinkedIn. …..

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]]> https://www.smartinsights.com/social-media-marketing/linkedin-marketing/linkedin-b2b-marketing/feed/ 6 Case study: Creating a digital strategy for a multichannel retailer https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/digital-strategy-process/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/digital-strategy-process/#comments Fri, 23 Jun 2017 10:00:29 +0000 http://www.smartinsights.com/?p=33814 Sajjad Bhojani, Head of Multi Channel Marketing and Developments outlines the Dunelm process for digital strategy creation Our recent research on managing online channels shows that many businesses still don't have a digital strategy, although a good proportion now do. …..

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