We’re in a highly competitive, highly commoditized industry where it is excruciatingly difficult to stand out. Granted, I have an excellent retention rate because of the well round service I provide and my extensive knowledge base. However, communicating that to prospects is a challenge.

Yep – Naked Wines another fine example, thanks Elena 🙂

Hey Brendan – you can read all about it here 🙂 http://www.blueoceanstrategy.com/ – lots of really good information and examples of organisations. I’ve yet to see it defined for digital and it does have a place, I am looking forward to seeing this become a more established framework

Hi Andrew,

Thanks for the feedback

Perhaps I didn’t make the post clear – Starbucks was not necessarily an example of a digital organisation, the company was used as an example of how Blue ocean could be used.

I disagree with your points on Threadless though, by embracing crowdsourcing, that in itself is a value innovation that sits well within the strategy canvass.

I’ve yet to see other posts embracing Blue Ocean with digital marketing so I’m hopeful this post will set a trend and more digital marketers will see the opportunity Blue Ocean offers

Regards,
Simon

I agree with you Brendan. Maybe Naked Wines can be used as an example here.

I’m not familiar with blue ocean strategy on a deeper level, so it may offer new organizational insight, but to me this sounds like a repackaging of disruptive innovation. Can you give us some examples of how this differs from that concept?