Posts by Alexander Clark
A former member of the Smart Insights team, I’m always on the look out to collaborate with the finest minds in Digital Marketing. Currently working at Silverbean, I have a distinctive interest in all things outreach, content, strategy, and measurement. If you’d like to get in touch, you can do so through my LinkedIn or Twitter accounts. When I’m not planning new campaigns and content, I love playing the Bass Guitar and Drums (not necessarily at the same time) also racking up as many hours as possible on Football Manager and the Rugby pitch.
84% of companies hire at least one agency for a marketing or advertising service. Not only this, but companies are choosing to hire 2 if not 3 agencies across the multiple disciplines. Clutch highlight that this is hardly surprising given …..
How has Facebook performed compared to Instagram during the Olympic Games in Rio? With Facebook reigning supreme since overtaking Myspace as the most popular social media in 2009, they have looked unbeatable. Huge audiences, combined with innovative features has meant …..
SEO 101 states; the more* links pointing to your page, the better. But just how long does it take to influence the SERPs? *by more, I mean more quality links and not spammy links obtained by blackhat techniques. Kristina Kledzik, recently …..
Recent analysis has highlighted how more often than not, longer-form content out-performs short-form. The introduction of “Panda” changed the search landscape quite drastically. No longer was awful, poorly written content dancing around at the top of the SERPs, instead it is …..
With more than 100 billion calls expected to be made to businesses each year, here’s a break-down of what is driving them. Recently, Invoca published their Call Intelligence Index 2016 where they dissected the most influential marketing channels for driving calls to …..
With the ever changing digital landscape, where do our CMO’s see the future of their marketing departments? The economist recently published their report The path to 2020: Marketers seize the customer experience, which is based on a global survey of …..
As we head towards some of the busiest months of the year, Google has decided to roll out some new Adwords features. Value: [rating=3] Recommended links: Paid Search Strategy On Tuesday 12th July 2016, Google posted about a whole host …..
With Google’s algorithms are changing all the time. What works and what doesn’t? Tim Soulo wrote a rather controversial article two weeks ago, the backlash of which has seen Ahrefs remove all the ‘controversial’ content. However, this shouldn’t detract from the …..
The average marketing budget spends 48% on advertising, but how does it breakdown? Not too long ago, broadcast and print reigned supreme, taking up a huge quantity of the advertising budgets. Then, along came the internet and began to shake …..
When Parents and Grandparents started turning to Facebook, there was fear this would lead to a max exodus of the privacy conscious Millenials. Will this happen to Snapchat? Well so far, so good. New data from eMarketer, has shown that Snapchat …..
