Comments on: Marketing campaign response rates https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-campaign-response-rates/ Digital Marketing > The Marketing Strategy Blog Sat, 09 May 2020 11:06:20 +0000 hourly 1 By: How COVID19 will influence CRM and eCommerce in future | uxbasix.net https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-campaign-response-rates/#comment-68065 Sat, 09 May 2020 11:06:20 +0000 http://www.smartinsights.com/?p=17994#comment-68065 […] marketing and untimely communication will end up in less response rate so accurate targeting and timing with appropriate content and promotion is key to generate interest […]

]]> By: Dave Chaffey https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-campaign-response-rates/#comment-6168 Sun, 14 Oct 2012 18:32:00 +0000 http://www.smartinsights.com/?p=17994#comment-6168 In reply to Tim Watson.

Thanks for your comment Tim,

It did seem email was too low compared to my experience. I thought the figure they used was for a rented list rather than an in-house list.
I’d agree >> 1% is nearer the mark for a house list, but quite different for in-house and rented list or an ad in an publishers enewsletter which is probably the nearest “apples to apples” comparison to a QR code. Still I think depending on placement an enewsletter ad could deliver >> 0.1% also.
Dave

]]> By: Tim Watson https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-campaign-response-rates/#comment-6167 Sun, 14 Oct 2012 17:35:00 +0000 http://www.smartinsights.com/?p=17994#comment-6167 Are the definitions of response in the graphic all equal? Apples to apples?

In direct mail a response is often defined as a customer responded to the DM piece but may not have bought.

Whereas the email response rate of 0.1% looks more like a sales conversion rate. If email response was considered a click, more like response for a DM, then its going to be over 5%

Also of course, reach is different in each of the channels. DM is sent to significantly fewer contacts, so if you look at absolute number of customers/revenue then email performs even better still.

]]>