Mobile advertising - Smart Insights https://www.smartinsights.com/archive/mobile-marketing/mobile-advertising/ Digital Marketing > The Marketing Strategy Blog Thu, 03 May 2018 15:11:11 +0000 en-US hourly 1 Ad recall almost doubles when seen on multiple devices https://www.smartinsights.com/mobile-marketing/ad-recall-almost-doubles-seen-multiple-devices/ https://www.smartinsights.com/mobile-marketing/ad-recall-almost-doubles-seen-multiple-devices/#respond Tue, 24 Oct 2017 15:00:19 +0000 http://www.smartinsights.com/?p=100012 Chart of the day: Research has found customer are twice as likely to recall ads, when they are exposed to those ads on multiple devices Research by On Device found increased brand awareness, increased recall and increased "top of mind" …..

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]]> https://www.smartinsights.com/mobile-marketing/ad-recall-almost-doubles-seen-multiple-devices/feed/ 0 Mobile display and mobile search grows 53% https://www.smartinsights.com/digital-marketing-strategy/mobile-display-mobile-search-grow-53-2016/ https://www.smartinsights.com/digital-marketing-strategy/mobile-display-mobile-search-grow-53-2016/#respond Tue, 11 Jul 2017 15:00:21 +0000 http://www.smartinsights.com/?p=91555 Chart of the day: Mobile search and Mobile display have grown rapidly from 2015 to 2016 in Europe. Mobile video rose more than 20% between 2015 and 2016, according to the Adex Benchmark from IAB and IAB Europe. The UK leads …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/mobile-display-mobile-search-grow-53-2016/feed/ 0 Mobile Ads compliment rather than displace TV Advertising https://www.smartinsights.com/mobile-marketing/mobile-advertising/mobile-ads-compliment-rather-displace-tv-advertising/ https://www.smartinsights.com/mobile-marketing/mobile-advertising/mobile-ads-compliment-rather-displace-tv-advertising/#respond Mon, 10 Apr 2017 15:00:00 +0000 http://www.smartinsights.com/?p=86668 Chart of the Day: Smartphones aren't killing TV Those of us accustomed to reading marketing reports are used to the idea that mobile is killing TV, and that TV is an ageing dinosaur destined to limp along for a while till it's …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-advertising/mobile-ads-compliment-rather-displace-tv-advertising/feed/ 0 Mobile Ads need to improve to justify increasing spend https://www.smartinsights.com/mobile-marketing/mobile-advertising/mobile-ads-need-improve-justify-increasing-spend/ https://www.smartinsights.com/mobile-marketing/mobile-advertising/mobile-ads-need-improve-justify-increasing-spend/#respond Mon, 27 Mar 2017 15:00:00 +0000 http://www.smartinsights.com/?p=86047 Chart of the Day: Mobile ad spend continues to skyrocket, but customer perceptions of mobile ads are still in the doldrums Armani don't do infomercials. Rolex doesn't do direct mail. Ralph Lauren don't do coupons. Why do they ignore these often …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-advertising/mobile-ads-need-improve-justify-increasing-spend/feed/ 0 3 ways to bring mobile mojo to your programmatic campaign https://www.smartinsights.com/mobile-marketing/mobile-advertising/3-ways-bring-mobile-mojo-programmatic-campaign/ https://www.smartinsights.com/mobile-marketing/mobile-advertising/3-ways-bring-mobile-mojo-programmatic-campaign/#respond Wed, 15 Feb 2017 15:00:00 +0000 http://www.smartinsights.com/?p=82957 Consumers are spending most of their time on mobile, but the majority of ad spend still goes to desktop. It’s 2017, but most marketers still pour their efforts into desktop campaigns first and mobile second. But with up to 65 percent of …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-advertising/3-ways-bring-mobile-mojo-programmatic-campaign/feed/ 0 Mobile and programmatic advertising trends for 2016 https://www.smartinsights.com/mobile-marketing/mobile-advertising/programmaticadvertisingandmobile/ https://www.smartinsights.com/mobile-marketing/mobile-advertising/programmaticadvertisingandmobile/#comments Wed, 10 Feb 2016 15:00:00 +0000 http://www.smartinsights.com/?p=44337 Reviewing the Mobile ad landscape and the future of programmatic advertising Simon Swan's Digital Marketing Essentials interview with Luke Jonas of Hatch London I caught up with Luke Jonas a specialist in programmatic advertising and performance marketing. He previously worked at …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-advertising/programmaticadvertisingandmobile/feed/ 1 New advertising options to reach mobile Twitter users https://www.smartinsights.com/social-media-marketing/twitter-marketing/advertising-mobile-twittter-users/ https://www.smartinsights.com/social-media-marketing/twitter-marketing/advertising-mobile-twittter-users/#respond Wed, 14 May 2014 13:40:00 +0000 http://www.smartinsights.com/?p=36919 How Twitter is killing '2 birds with 1 stone' with its new mobile app promotions One of the biggest names in social media has finally joined the mobile marketing revolution. After Facebook announced that almost half of its revenue now …..

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]]> https://www.smartinsights.com/social-media-marketing/twitter-marketing/advertising-mobile-twittter-users/feed/ 0 A calculator for retailers to review the potential for multichannel mobile sales https://www.smartinsights.com/mobile-marketing/mobile-advertising/mobile-sales-calculator/ https://www.smartinsights.com/mobile-marketing/mobile-advertising/mobile-sales-calculator/#respond Thu, 22 Aug 2013 09:00:00 +0000 http://www.smartinsights.com/?p=29046 Measuring mobile activity with Google's mobile calculator eBay Europe recently reported that UK consumer spend on mobile has increased by 55% year on year, and is set to grow a further 115% over the next 12 months.  Olivier Ropars, Senior Director …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-advertising/mobile-sales-calculator/feed/ 0 Facebook launches into mobile with Facebook Home https://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-home-mobile/ https://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-home-mobile/#respond Fri, 26 Apr 2013 09:00:00 +0000 http://www.smartinsights.com/?p=24283 What does Facebook Home mean for Marketers? Mark Zuckerberg finally unveiled  Facebook's mobile device strategy earlier in April. After a continuous swirl of rumours speculating the arrival of the Facebook phone from when All Things D first reported on project ‘Buffy’ …..

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]]> https://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-home-mobile/feed/ 0 Seasonal changes in mobile marketing behaviour https://www.smartinsights.com/mobile-marketing/mobile-advertising/seasonal-changes-in-mobile-marketing-behaviour/ https://www.smartinsights.com/mobile-marketing/mobile-advertising/seasonal-changes-in-mobile-marketing-behaviour/#respond Tue, 11 Dec 2012 21:00:08 +0000 http://www.smartinsights.com/?p=19742 New research reveals increased mobile usage during holiday periods Value : [rating=3] Recommended link: Clash Group announcement All marketers are familiar with the increasing adoption of mobile browsing, however, it’s worth considering the averages conceal seasonal changes in mobile usage, …..

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