Posts by Simon Swan
5 ways to use the service integrating with Amazon You will know that reviews and social proof are an essential strategy to maximise the appeal of an online retailers proposition in order to incentivise a would-be customer to make that …..
How the Met Office plans and evaluates its content marketing The weather is always a talking point in our daily lives, especially since many have experienced floods and extreme weather recently. Events like this attract even more visitors to the …..
How to create an uncontested market place by repositioning your brand in the digital world A number of well recognised brands have disappeared over the last few years such as Blockbuster, Woolworths, Compaq, Republic and Jessops – all recognised brands who …..
4 Steps to creating a plan for online customer acquisition Having a digital marketing strategy for your organisation is essential to ensure your marketing activities are supporting specific marketing objectives. The rise in the number of different digital channels available to …..
Daily Mail embraces affiliate marketing Mail Online, the world’s most visited newspaper website is embracing affiliate marketing to help convert the 8m daily visits into a new revenue stream for the publisher. According to Experian Hitwise, Mail Online leads the …..
Retention techniques to support your online marketing strategy For any digital marketing strategy or integrated digital communications plan, having a set of objectives and clear strategy behind your plan is essential for the success of what you are looking to achieve. …..
The ‘DARC’ framework can help companies in selecting staff with the right digital skills The rise in digital marketing has created a wealth of opportunities and at the same time, removed barriers to entry to a number of sectors where a …..
A 3 step guide to DIY Keyword Research While many larger companies have agencies to work on keyword research for them, many smaller companies don’t. To help companies who need to work on their own keyword research, this post shows …..
4 issues to consider for successful link-building There are many parallels in digital marketing where the knowledge we acquire and learn can be transferred and applied to other online marketing tools and tactics. Over the past eights years, I have managed …..
How we built SEO into a launch campaign for a new service In this post I’ll share the steps we went through to integrate SEO into a campaign to support the launch of a new product offering. I think the …..
