Ad networks - Smart Insights https://www.smartinsights.com/archive/internet-advertising/ad-networks/ Digital Marketing > The Marketing Strategy Blog Tue, 09 Mar 2021 14:18:15 +0000 en-US hourly 1 Your 2021 guide to advertising on Baidu https://www.smartinsights.com/digital-marketing-strategy/your-guide-advertising-baidu/ https://www.smartinsights.com/digital-marketing-strategy/your-guide-advertising-baidu/#respond Fri, 05 Mar 2021 16:30:42 +0000 https://www.smartinsights.com/?p=128713 Tips and tricks to help you get the most out of paid search on China’s largest search platform With Google claiming less than 2% of the market in China, the search engine landscape is markedly different from that in most …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/your-guide-advertising-baidu/feed/ 0 The complex digital advertising ecosystem explained https://www.smartinsights.com/internet-advertising/ad-networks/tcomplex-digital-advertising-ecosystem-explained/ https://www.smartinsights.com/internet-advertising/ad-networks/tcomplex-digital-advertising-ecosystem-explained/#respond Fri, 21 Dec 2018 09:00:33 +0000 https://www.smartinsights.com/?p=130227 Everything you need to know to maximize the revenue of your digital inventory It used to be that advertising meant newspaper ads and flyers. In today’s digital world, advertising has reached new levels. Advertising has evolved into a global marketplace …..

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]]> https://www.smartinsights.com/internet-advertising/ad-networks/tcomplex-digital-advertising-ecosystem-explained/feed/ 0 New research on CTRs in European countries shows the potential for RTB in Europe https://www.smartinsights.com/internet-advertising/ad-networks/rtb-europe-responses/ https://www.smartinsights.com/internet-advertising/ad-networks/rtb-europe-responses/#comments Mon, 10 Mar 2014 14:40:00 +0000 http://www.smartinsights.com/?p=35110 From forecast to action: the adoption of real time bidding in Europe Not so long ago, the adoption of Real-time bidding (RTB) by advertisers in Europe seemed to lag behind that in the United States. While advertisers across the Atlantic …..

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]]> https://www.smartinsights.com/internet-advertising/ad-networks/rtb-europe-responses/feed/ 1 Social Media Ad Spending Trends [Infographic] https://www.smartinsights.com/internet-advertising/ad-networks/social-media-ad-spending-trends-infographic/ https://www.smartinsights.com/internet-advertising/ad-networks/social-media-ad-spending-trends-infographic/#comments Fri, 03 May 2013 08:45:00 +0000 http://www.smartinsights.com/?p=24858 Paid Social Media Advertising Research to double in the next 4 years SalesForce have released an Infographic on 'Social Ad' spending, collating resources from trusted sources including Nielsen and Twitter, to name a few. It promotes their Social Ad management …..

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]]> https://www.smartinsights.com/internet-advertising/ad-networks/social-media-ad-spending-trends-infographic/feed/ 3 Content recommendations engines – a new way to reach new audiences https://www.smartinsights.com/internet-advertising/ad-networks/content-recommendations-engines-a-new-way-to-reach-new-audiences/ https://www.smartinsights.com/internet-advertising/ad-networks/content-recommendations-engines-a-new-way-to-reach-new-audiences/#comments Mon, 03 Oct 2011 13:35:45 +0000 http://www.smartinsights.com/?p=7122 A briefing on Outbrain with Simon Edelstyn All users of retailers are familiar with the Amazon recommendations on books, but personalisation and recommendations services aren’t only relevant to retailers. This interview shows that recommendations engines are also increasingly used online …..

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]]> https://www.smartinsights.com/internet-advertising/ad-networks/content-recommendations-engines-a-new-way-to-reach-new-audiences/feed/ 1 The rise of social advertising https://www.smartinsights.com/internet-advertising/ad-networks/the-rise-of-social-advertising/ https://www.smartinsights.com/internet-advertising/ad-networks/the-rise-of-social-advertising/#comments Wed, 03 Aug 2011 21:38:58 +0000 http://www.smartinsights.com/?p=6264 The third report from the Pivot Conference and Brian Solis Pivot have surveyed 230 brand managers and marketing professionals, this is their third report from that research. The report of course is helping promote something, an event that is pitched …..

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