Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Behavioural targeting or BT and its closely related cousin re-marketing are getting a lot of good press since they deliver messages based on customers interests inferred by the sites they have visited and the content they consume. But the spectre of Do Not Track Us and laws which outlaw this technique or rather require opt-in to cookies prevent hangs over behavioural targeting.
These are the related techniques which we recommend as important for managing Behavioural ad targeting effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:
The Digital Marketing Strategy And Planning toolkit contains:
The Digital Marketing Strategy And Planning toolkit contains:
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