VR devices are currently too expensive according to 66% of respondents and the majority (86%) would like to try VR before buying.
The key findings as shown in the chart above include:
The research also found that over 6 in 10 (63%) of 16-24 year olds are positive of the technology, compared to just over 3 in 10 (33%) of those aged 55-75.
Over half of men (55%) express an interest in VR and 4 in 10 women (40%).
If done right, brands can use VR to reach engage audiences and give customers a whole new experience.
Find out more about virtual reality:
By Robert Jones
Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.
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