Advertising trends - Smart Insights https://www.smartinsights.com/tag/advertising-trends/ Digital Marketing > The Marketing Strategy Blog Tue, 02 Jan 2024 15:58:12 +0000 en-US hourly 1 Digital advertising trends: Cookieless advertising is coming, are you ready for it? https://www.smartinsights.com/digital-marketing-strategy/digital-advertising-trends-cookieless-advertising-is-coming-are-you-ready-for-it/ Tue, 02 Jan 2024 15:54:12 +0000 https://www.smartinsights.com/?p=168008 How will cookieless advertising work? What actions do businesses need to take to future-proof their advertising plans? Cookieless advertising: a quiet earthquake? When Google first announced the deprecation of third-party cookies in Chrome, it quickly became the talk of the …..

The post Digital advertising trends: Cookieless advertising is coming, are you ready for it? appeared first on Smart Insights.

]]> 2023 Digital marketing trends across the six pillars of marketing https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-innovation/ Tue, 03 Jan 2023 14:15:53 +0000 https://www.smartinsights.com/?p=156412 Practical ideas for you to use including how to use ChatGPT Each year, for the last 10 years, or so, I have identified the latest trends in digital marketing and forecast what the major trends will be in the year …..

The post 2023 Digital marketing trends across the six pillars of marketing appeared first on Smart Insights.

]]> Adverts’ positive societal impact and Facebook’s slow growth – News roundup https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/adverts-positive-societal-impact-and-facebooks-slow-growth-news-roundup/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/adverts-positive-societal-impact-and-facebooks-slow-growth-news-roundup/#respond Fri, 31 Jan 2020 14:15:00 +0000 https://www.smartinsights.com/?p=148516 Adverts have 'positive impact' on society, LinkedIn hits new records, Google announces new chatbot development and Facebook sees income slow Although last year saw confidence in advertising take a tumble, it seems as though the UK public believes that adverts …..

The post Adverts’ positive societal impact and Facebook’s slow growth – News roundup appeared first on Smart Insights.

]]> https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/adverts-positive-societal-impact-and-facebooks-slow-growth-news-roundup/feed/ 0 Campaign of the Week: Google takes aim at Apple https://www.smartinsights.com/managing-digital-marketing/campaign-of-the-week-google-takes-aim-at-apple/ https://www.smartinsights.com/managing-digital-marketing/campaign-of-the-week-google-takes-aim-at-apple/#respond Fri, 07 Jun 2019 14:00:43 +0000 https://www.smartinsights.com/?p=139359 In its recent comparative advertising campaign, Google promotes its Pixel 3a model as a cheaper and higher quality choice over Apple’s XS, putting it side-by-side with the Apple product in a face-off of the tech giants. Why beat about the …..

The post Campaign of the Week: Google takes aim at Apple appeared first on Smart Insights.

]]> https://www.smartinsights.com/managing-digital-marketing/campaign-of-the-week-google-takes-aim-at-apple/feed/ 0 5 Digital advertising trends that will skyrocket in 2018 https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/digital-advertising-trends-skyrocket-2018/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/digital-advertising-trends-skyrocket-2018/#respond Wed, 20 Jun 2018 10:00:42 +0000 https://www.smartinsights.com/?p=117820 Digital advertising trends have shifted from desktop to mobile in recent years. This mobile-first approach is quickly taking over as the preferred method for digital advertising and is on the cusp of being the most focused on medium for ad …..

The post 5 Digital advertising trends that will skyrocket in 2018 appeared first on Smart Insights.

]]> https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/digital-advertising-trends-skyrocket-2018/feed/ 0