News Archives - Smart Insights https://www.smartinsights.com/advicetype/news-opinion/ Digital Marketing > The Marketing Strategy Blog Wed, 10 Aug 2022 11:37:23 +0000 en-US hourly 1 Apple iOS 14 update: Privacy, advertising and UX https://www.smartinsights.com/digital-marketing-strategy/apple-ios-14-platform-update/ Fri, 18 Sep 2020 10:00:00 +0000 https://www.smartinsights.com/?p=156440 Apple's iOS 14 platform update has certainly not been without controversy. Increased customer privacy has caused problems for mobile ad providers. What do the platform updates mean for your digital marketing strategy? Released on 16 September 2020, Apple's iOS 14 …..

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]]> Our top 5 creators on Instagram Reels (and what it means for your social media strategy) https://www.smartinsights.com/social-media-marketing/social-media-strategy/our-top-5-creators-on-instagram-reels/ Tue, 08 Sep 2020 11:40:00 +0000 https://www.smartinsights.com/?p=156178 Discover our top 5 creators on Instagram Reels, and why we've chosen them. Stay up to date with the latest social media trend to inform your digital marketing strategy One month ago, Instagram unveiled its latest platform update, Instagram Reels; …..

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]]> 65% of marketers LOVE the new Google Search Console Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/65-of-marketers-love-the-new-google-search-console-insights/ Wed, 02 Sep 2020 08:50:00 +0000 https://www.smartinsights.com/?p=156059 Google Search Console Insights combines Google Search Console and Google Analytics to introduce a new SEO platform for content marketers If you regularly use Google Analytics and/or Google Search Console tools to evaluate and optimize your marketing (and if you …..

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]]> Digital Marketing Optimization to improve customer journeys? https://www.smartinsights.com/user-experience/customer-experience-management-cxm/best-techniques-improve-customer-journeys/ https://www.smartinsights.com/user-experience/customer-experience-management-cxm/best-techniques-improve-customer-journeys/#respond Mon, 31 Aug 2020 08:00:00 +0000 http://www.smartinsights.com/?p=96713 Personas, Journey mapping, AB testing, VoC or NPS: Which Digital Marketing Optimization techniques do you use? Our latest research on Digital Marketing Optimization demonstrates there is a major challenge for many marketers of creating integrated strategies and communications plans with …..

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]]> https://www.smartinsights.com/user-experience/customer-experience-management-cxm/best-techniques-improve-customer-journeys/feed/ 0 Customer enquiries up 45% this week since Facebook Chat Plugin update https://www.smartinsights.com/user-experience/customer-enquiries-up-45-this-week-since-facebook-chat-plugin-update/ Thu, 06 Aug 2020 14:50:04 +0000 https://www.smartinsights.com/?p=155180 The latest user experience update for online chat increases engagement with your customers on their terms Many marketers already use this free Facebook Chat Plugin for chatting to customers on their website. But with major updates to the Plugin this …..

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]]> 4 case studies show impact of Google’s latest core update https://www.smartinsights.com/search-engine-optimisation-seo/4-case-studies-show-impact-of-googles-latest-core-update/ Thu, 28 May 2020 14:07:11 +0000 https://www.smartinsights.com/?p=153821 The May 2020 core update highlights how different types of businesses are affected. In the past, Google created and publicized named algorithm updates like ‘Panda’, ‘Penguin’ and ‘Hummingbird’ focused on introducing a major change to improve results quality. Google was …..

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]]> Facebook outlines a range of social media video tools https://www.smartinsights.com/social-media-marketing/social-media-platforms/facebook-outlines-social-media-video-tools/ Wed, 13 May 2020 16:59:55 +0000 https://www.smartinsights.com/?p=153226 Learn how social media giant Facebook has outlined a range of new video tools across its family of apps to help its members stay connected! Mark Zuckerberg recently announced via a Facebook Live Stream a series of new tech innovations …..

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]]> TikTok – Launches ‘Small Gestures’ on its social media platform https://www.smartinsights.com/social-media-marketing/social-media-strategy/tiktok-small-gestures-virtual-gift-giving-social-media-platform/ Wed, 06 May 2020 13:54:58 +0000 https://www.smartinsights.com/?p=153101 Learn how social media app TikTok has launched 'Small Gestures' A new brand collaboration and engaging gift-giving initiative by the social media platform - TikTok, has been launched to help spread positivity within its community and open new opportunities for …..

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]]> Online, offline, integrated and more: COVID-19 spurs global marketing innovation – News roundup https://www.smartinsights.com/digital-marketing-strategy/news-roundup-27-march-2020/ https://www.smartinsights.com/digital-marketing-strategy/news-roundup-27-march-2020/#respond Fri, 27 Mar 2020 11:00:26 +0000 https://www.smartinsights.com/?p=151814 Legislation from Facebook and advice from Google to inform your marcomms. Plus, from Dyson to Prada, discover the manufacturers stepping up amidst COVID-19 pandemic Guidance for navigating your campaigns through COVID-19 Google has published guidance for marketers on navigating COVID-19. …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/news-roundup-27-march-2020/feed/ 0 Being sensitive: Human responses to COVID-19 https://www.smartinsights.com/digital-marketing-strategy/being-sensitive-human-responses-to-covid-19/ https://www.smartinsights.com/digital-marketing-strategy/being-sensitive-human-responses-to-covid-19/#respond Mon, 23 Mar 2020 11:05:00 +0000 https://www.smartinsights.com/?p=151523 Smart Insights members and followers have been discussing positive brand responses to Coronavirus which have moved us and impressed us. We hope you will find this summary of some of our favourite responses below helpful. It may even spark a …..

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