Graham Laing, Author at Smart Insights https://www.smartinsights.com/author/rokmanlaing/ Digital Marketing > The Marketing Strategy Blog Thu, 08 Aug 2019 13:12:26 +0000 en-US hourly 1 Social media for professional services marketing https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-for-professional-services-marketing/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-for-professional-services-marketing/#comments Thu, 08 Aug 2019 10:00:00 +0000 http://www.smartinsights.com/?p=27797 Professional services marketing: Build a business case for social success Social media adoption has been rapid within organisations serving consumer markets. The same however can't be said for professional services, where social media generally speaking remains a struggle. Many professional …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-for-professional-services-marketing/feed/ 5 Digital marketing strategy in professional services and B2B firms https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/digital-marketing-strategy-professional-service-firms/ https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/digital-marketing-strategy-professional-service-firms/#comments Tue, 05 Nov 2013 08:38:04 +0000 http://www.smartinsights.com/?p=31553 The essential ingredients of a B2B Digital Strategy Professional service marketing has rarely ever been about creating immediate business transactions. It's always been a long-term effort of building reputation, demonstrating capabilities and showcasing credibility through opinion and thought leadership. Whilst …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/digital-marketing-strategy-professional-service-firms/feed/ 10 Content marketing for legal services https://www.smartinsights.com/content-management/content-marketing-creative-and-formats/content-marketing-legal-services/ https://www.smartinsights.com/content-management/content-marketing-creative-and-formats/content-marketing-legal-services/#comments Tue, 04 Jun 2013 10:30:00 +0000 http://www.smartinsights.com/?p=26205 Legal services: Engaging the non-engagable through content marketing For law firms, word of mouth has always been the principal generator of work. This may seem surprising given the wealth of marketing tools at their disposal, but the reason is actually …..

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