Great post and explanation of the opportunities and challenges faced by a professional services organization as they try to gain an understanding of how to use social media for marketing purposes. I believe one of the biggest challenges in a PS Firm is getting everyone to understand that every professional at the firm must be a social media advocate. I recently wrote a blog post that discusses this issue. You may find it here:http://good2bsocial.com/2013/07/15/social-media-advocacy-critical-for-professional-services-firms/

This post came at an excellent time as I am focusing on helping companies such as these recognize the power of Social Media and how they can harness it.