As websites and mobile apps have become so important to all businesses,  an increased focus on the quality of customer experience of the company  website will pay dividends.

Today, website visitors expect more as they compare you against the leaders from different sectors like Amazon, Facebook, HubSpot or Uber. Yet, often there are common flaws in how the design implemented supports your communications goals and the customers' journey.

This guide explores the most common mistakes and suggests how you can improve your approach.