Posts by James Gurd
James is an Ecommerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. He has helped companies like A&N Media, Sweaty Betty and Smythson to manage RFP/ITT proposals. and been lead consultant on high profile projects for Econsultancy, Salmon and Greenwich Consulting. He is a guest blogger for Econsultancy, for whom he also writes best practice guides, regularly contributes to industry events and co-hosts #ecomchat, a weekly Twitter chat for e-commerce knowledge sharing. For e-commerce advice and support, connect with James on LinkedIn and Twitter.
Why you should place regular analysis at the heart of your SEO In this article I will review the importance of regular analysis to help SEOs learn what is and isn’t working on their website, helping to inform optimisation and …..
This is the 12th step in my 12 part series on SEO. In this article I’m looking at the role of voice-of-customer programs to help SEOs learn what is, and isn’t, working on their website, helping to inform optimisation and …..
Practical tips and an example of creating a content plan for SEO This is the 11th step in the 12 part series on SEO. In this article I’m looking at the crucial role of content marketing and providing easy-to-implement tips …..
An introduction to the 6 new Social Reports in Google Analytics In my previous post I wrote about the increasing importance of social media with SEO. In this follow-up I’ll show how Google Analytics can be used to assess how …..
An introduction to the main social signals used by search engines and how this changes SEO If you have followed the first 9 steps in this SEO series, you’ll have picked up tips on what have been the core elements …..
Analysing link effectiveness using web analytics tools This is part 2 of a post advising on how to identify quality domains for SEO Link-building. In Part 1, I introduced an approach for identifying domains using specific link analysis tools. In …..
Using SEO analysis tools to identify linking opportunities In the latest article in this series on how to use analytics techniques for better SEO we look at the importance of targeting relevant domains for your link building. I’ll start by …..
Creating effective landing pages for SEO If you have followed the first six steps in this series on SEO (plus added your own twist and freestyling) you should now be seeing increased coverage (pages & keywords) in search results for …..
What is the objective of your SEO program? Actually you will have many but at the heart will be the desire to increase the amount of relevant traffic that hits your website(s) from natural search. The total number of potential …..
18 questions you must ask when selecting an SEO agency If you have a good understanding of SEO, that will help you list requirements and the criteria that an agency must meet. If you don’t, then whilst it makes it harder, …..
