Search engine marketing - Smart Insights https://www.smartinsights.com/archive/search-engine-marketing/ Digital Marketing > The Marketing Strategy Blog Fri, 02 Feb 2024 09:25:01 +0000 en-US hourly 1 Search engine marketing statistics 2024 https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/ https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/#respond Thu, 01 Feb 2024 11:30:00 +0000 http://www.smartinsights.com/?p=72770 2024 Search Engine Marketing (SEM) and Search Engine Optimization (SEO) statistics: Discover the latest search usage and adoption data to inform your search strategies Statistics help us turn data into information, allowing us to make informed and rational decisions and …..

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]]> https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/feed/ 0 How can search engine marketers (SEM) benefit from a VPN https://www.smartinsights.com/search-engine-marketing/how-can-search-engine-marketers-sem-benefit-from-vpn/ https://www.smartinsights.com/search-engine-marketing/how-can-search-engine-marketers-sem-benefit-from-vpn/#respond Wed, 12 Jun 2019 14:00:00 +0000 https://www.smartinsights.com/?p=139499 From allowing you to gain a better understanding of your competitors to ensuring that your personal information is kept well away from any prying eyes, there is a whole host of reasons why a VPN can improve your approach to …..

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]]> https://www.smartinsights.com/search-engine-marketing/how-can-search-engine-marketers-sem-benefit-from-vpn/feed/ 0 How valuable are featured snippets? https://www.smartinsights.com/search-engine-marketing/how-valuable-are-featured-snippets/ https://www.smartinsights.com/search-engine-marketing/how-valuable-are-featured-snippets/#respond Tue, 12 Feb 2019 09:30:05 +0000 https://www.smartinsights.com/?p=132654 So, what are the different types of featured snippets and what’s their value? Ever since they first appeared, there are plenty of reputable articles online that explain how to gain featured snippets. However, most of these don't analyze the value …..

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]]> https://www.smartinsights.com/search-engine-marketing/how-valuable-are-featured-snippets/feed/ 0 How to develop an integrated Paid Search and SEO strategy for e-commerce https://www.smartinsights.com/search-engine-marketing/develop-integrated-paid-search-seo-strategy-ecommerce/ https://www.smartinsights.com/search-engine-marketing/develop-integrated-paid-search-seo-strategy-ecommerce/#comments Mon, 12 Feb 2018 11:00:00 +0000 http://www.smartinsights.com/?p=61651 Examples and best practice advice on how to maximise your digital marketing reach with an integrated PPC and SEO approach. When it comes to digital marketing, pay per click (PPC) advertising and search engine optimisation (SEO) are arguably two sides …..

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]]> https://www.smartinsights.com/search-engine-marketing/develop-integrated-paid-search-seo-strategy-ecommerce/feed/ 4 How Digital Marketing and Machine Learning will impact search marketing https://www.smartinsights.com/search-engine-marketing/digital-marketing-machine-learning/ https://www.smartinsights.com/search-engine-marketing/digital-marketing-machine-learning/#respond Thu, 24 Aug 2017 08:00:43 +0000 http://www.smartinsights.com/?p=93906 How can machine learning enhance your digital marketing strategy? The launch of Google’s new machine learning tool, RankBrain which contributes to search engine results, left many people wondering what impact machine learning would have in the realm of Search Engine Optimization …..

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]]> https://www.smartinsights.com/search-engine-marketing/digital-marketing-machine-learning/feed/ 0 Understanding “digital brand awareness and recall” based on primary traffic drivers https://www.smartinsights.com/search-engine-marketing/keyphrase-analysis/understanding-digital-brand-awareness-recall-based-primary-traffic-drivers/ https://www.smartinsights.com/search-engine-marketing/keyphrase-analysis/understanding-digital-brand-awareness-recall-based-primary-traffic-drivers/#respond Wed, 26 Oct 2016 14:00:00 +0000 http://www.smartinsights.com/?p=78734 Direct traffic is a great indicator of brand strength - marketers should consider its use as a KPI How a brand drives its traffic in the online arena is one of the most important things for any digital marketer to …..

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]]> https://www.smartinsights.com/search-engine-marketing/keyphrase-analysis/understanding-digital-brand-awareness-recall-based-primary-traffic-drivers/feed/ 0 Google’s new assistant | Allo | Duo | Android N | Daydream and Firebase [#SmartInsights alert] https://www.smartinsights.com/search-engine-marketing/googles-new-assistant-allo-duo-android-n-daydream-firebase/ https://www.smartinsights.com/search-engine-marketing/googles-new-assistant-allo-duo-android-n-daydream-firebase/#respond Thu, 19 May 2016 12:55:00 +0000 http://www.smartinsights.com/?p=74303 A quick briefing on the 6 new Google services announced at Google I/O 2016 It's important to keep up to date with the new spiel and jargon within #martech and media, to identify new marketing opportunities, or even if it's …..

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]]> https://www.smartinsights.com/search-engine-marketing/googles-new-assistant-allo-duo-android-n-daydream-firebase/feed/ 0 A tutorial on KeywordTool.io https://www.smartinsights.com/search-engine-marketing/keyphrase-analysis/keyword-research-tool/ https://www.smartinsights.com/search-engine-marketing/keyphrase-analysis/keyword-research-tool/#comments Thu, 14 May 2015 19:07:00 +0000 http://www.smartinsights.com/?p=48792 How to tap the potential of Google’s search Suggest for multilingual search and better understanding of online search behaviour As SEO has evolved, so too has the process of keyword research/analysis. The days of relying solely on Google’s Keyword Tool …..

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]]> https://www.smartinsights.com/search-engine-marketing/keyphrase-analysis/keyword-research-tool/feed/ 2 The Psychology of Search https://www.smartinsights.com/search-engine-marketing/keyphrase-analysis/psychology-of-search/ https://www.smartinsights.com/search-engine-marketing/keyphrase-analysis/psychology-of-search/#respond Tue, 12 May 2015 09:00:00 +0000 http://www.smartinsights.com/?p=48804 How do your prospects really search? New research shows the need to go beyond simplistic keyword lists This new research from Blue Nile is aimed at helping marketers better understand how people search online and to understand the patterns in how they formulate …..

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]]> https://www.smartinsights.com/search-engine-marketing/keyphrase-analysis/psychology-of-search/feed/ 0 The State of Search Marketing 2015 [Infographic] https://www.smartinsights.com/search-engine-marketing/keyphrase-analysis/state-of-search-marketing/ https://www.smartinsights.com/search-engine-marketing/keyphrase-analysis/state-of-search-marketing/#respond Thu, 26 Mar 2015 08:54:43 +0000 http://www.smartinsights.com/?p=46736 New consumer insights showing the importance of search in different sectors When I'm asked by people who are starting new businesses where they should focus their online marketing, search marketing is usually near the top of the recommendation. Of course …..

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