Social media strategy - Smart Insights

How to create and structure a social media campaign plan, step-by-step

Lilach Bullock — Fri, 10 May 2024 11:05:00 +0000

To make sure your social media campaign is as successful as possible, follow our 7 steps to plan and structure your campaign strategy If you have an upcoming marketing campaign for a new product feature, or a holiday promotion that …..

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Global social media statistics research summary May 2024

Dave Chaffey — Wed, 01 May 2024 07:10:13 +0000

Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..

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Understanding the role of organic vs paid social media strategy

James Gurd — Wed, 20 Apr 2022 14:20:41 +0000

Paid vs organic social media strategy: Your planning essentials Both organic and paid social media landscapes are constantly evolving. New networks rise to prominence (e.g. TikTok), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance …..

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Digital Marketing Models: The Honeycomb model

Annmarie Hanlon — Thu, 03 Mar 2022 16:00:00 +0000

Use the honeycomb model to help inform your social media strategy Back in 2011, a group of professors from Canada; Jan Kietzmann, Kristopher Hermkens and Ian McCarthy created the Honeycomb Model to review social media effectiveness, looking at reasons why …..

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Digital marketing for financial services

Lilach Bullock — Mon, 30 Nov 2020 15:00:17 +0000

Marketers face their own particular challenges when it comes to digital marketing for financial services It’s not exactly considered the sexiest of industries but digital marketing for financial services is a necessity – your customers are living in a digital …..

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Our top 5 creators on Instagram Reels (and what it means for your social media strategy)

Gabrielle Wright — Tue, 08 Sep 2020 11:40:00 +0000

Discover our top 5 creators on Instagram Reels, and why we've chosen them. Stay up to date with the latest social media trend to inform your digital marketing strategy One month ago, Instagram unveiled its latest platform update, Instagram Reels; …..

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TikTok – Launches ‘Small Gestures’ on its social media platform

Expert commentator — Wed, 06 May 2020 13:54:58 +0000

Learn how social media app TikTok has launched 'Small Gestures' A new brand collaboration and engaging gift-giving initiative by the social media platform - TikTok, has been launched to help spread positivity within its community and open new opportunities for …..

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7 ways to reach and influence millennials using social media marketing

Expert commentator — Wed, 22 Apr 2020 16:00:00 +0000

Social media is one of the best ways to reach your millennial audience, but what should your social media marketing strategy include in order to engage this demographic? Brands have stopped considering social media to be just like any other …..

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Snapchat statistics 2020

Wed, 18 Mar 2020 14:45:00 +0000

How to use Snapchat marketing in 2020 as part of your social media strategy Snapchat has seen some increase in users following a redesign that led to many users abandoning the app. Towards the end of 2019, Snapchat reported that …..

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5 statistics to inform your social media strategy in 2020

Thu, 13 Feb 2020 09:00:08 +0000

There are many factors that can affect your strategy and new research is always churning up findings that you can make use of We’ve written a lot on why you need a social media strategy and have given plenty of …..

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