Comments on: Paid social media advertising: Is it worthwhile?

By: Rightshift

Rightshift — Thu, 19 Sep 2013 02:52:00 +0000

Social marketing is not a proper strategy for all type of businesses. Need to remind that the top social networks e.g. FB & twitter are almost suitable for B2C services and if other businesses are targeted then need to look into different type of media which I believe Adwords plays better here.

By: oliver

oliver — Fri, 31 May 2013 15:14:00 +0000

Nice post. I think unless you have a big budget AdWords is still the best choice. Social networks tend to have passive users but Google has users actively searching for a product or service.

By: Gareth

Gareth — Thu, 23 May 2013 21:17:00 +0000

In reply to Dan Erickson.

Hi Dan,

I feel the same at my workplace.

To be fair, perhaps I need more experience in PPC but for us the fact remains that we are either experiencing disappointing ROI, or having to pay someone to do it. Either way, there is a cost but one we rarely see a return on.

More positively, I will continue learning it to see if the promised claims of ROI come to fruition.

All the best,
Gareth

By: Dan Erickson

Dan Erickson — Tue, 21 May 2013 12:59:00 +0000

I’ve toyed with FB ads and Google adwords. I don’t have the budget to really see results. I reach many more people, but that has not equated ROI for me.