Social media listening - Smart Insights

Social media monitoring to get closer to your customer

Dave Chaffey — Tue, 17 Mar 2020 10:20:00 +0000

Are you using social media monitoring (SMM) tools and services tactically? Or maybe you're still not sure if you are using the right SMM tool(s) based on your specific business needs? Social media monitoring offers digital marketers a wealth of …..

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7 B2B social listening tools to try

Expert commentator — Mon, 04 Nov 2019 11:12:06 +0000

Managing your own social media accounts is one thing, but you need to pay attention to the social media presence of others as well Social media marketing is sometimes overlooked by B2B companies. However, even when you’re targeting huge companies …..

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CRM for social media – How to optimize your customer service

Expert commentator — Wed, 08 May 2019 10:00:00 +0000

Both online and offline businesses are using social media to market their brands to their target audiences. There are about 4.338 billion internet users. Out of these, about 3.484 billion people use social media, which translates to almost half the …..

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How social listening can raise your sales

Expert commentator — Wed, 05 Dec 2018 15:00:09 +0000

Social listening can help improve your sales by boosting the awareness, interest, engagement and action stages The sales funnel is the Holy Grail of marketing metaphors. For anyone who wants to have a successful business, a convenient scheme describing how …..

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5 essential social media listening tools and how to use them

Mike Allton — Fri, 06 Apr 2018 10:00:35 +0000

The best social media listening tools to use in 2018 to help you develop your social media strategy “The success of a relationship is solely dependent on two factors: a man's ability to listen lovingly and respectfully to a woman's …..

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Why is social media listening is important in financial services?

Expert commentator — Thu, 01 Feb 2018 15:00:00 +0000

3 examples demonstrating the benefits of social listening for financial services In a decade, social media has gone from somewhere we share photos of our cat, rant about politics, get passionate about sport, and learn how to use eyeliner - …..

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The 3 levels of social insights for digital marketing

Expert commentator — Wed, 24 Jan 2018 09:00:27 +0000

The difference between social listening, monitoring, and real social insights In sixty seconds alone, 3.3 million Facebook posts, 66,000 Instagram photos, and 449,000 tweets are published. That’s an abundance of content, but in this sea of data, your consumers are …..

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Improving social customer experience using AI powered sentiment analysis

Expert commentator — Fri, 27 Oct 2017 08:00:51 +0000

5 ways to excel at social customer experience using AI A recent McKinsey report suggests that as many as 70% of buying experiences are evaluated by customers based on how they're treated. No wonders that ‘voice of customer’ has been …..

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How to monitor your brand through conversational research

Expert commentator — Tue, 01 Nov 2016 15:00:00 +0000

Conversational research takes social listening to the next stage It is more important than ever now to raise brand awareness through conversations. Modern consumers are not as susceptible to advertising and product placement as in the past. Therefore, smart marketers …..

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7 Wonders of the Social Listening World

Expert commentator — Wed, 22 Jun 2016 10:00:00 +0000

Using social listing to respond to your customers before they contact you Let’s put the wonders away for now. Let’s talk business. How do you know what people say about your company? How do you detect unhappy customers who don’t …..

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