Facebook Marketing - Smart Insights

The Facebook social media strategy you need for organic growth

Expert commentator — Tue, 16 Jun 2020 14:07:00 +0000

Organic reach on Facebook is plummeting but there are strategies to use to improve your reach without having to rely on paid posts The average Facebook Business Page has an organic reach per post of about 6.4% of the page’s …..

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4 things your Facebook Ad visuals must have

Expert commentator — Tue, 10 Mar 2020 11:00:00 +0000

Examples of engaging Facebook ads, and those that fail to stand out The ultimate goal of any Facebook ad is to catch someone’s eye with the right combination of stunning visuals and compelling copy. You want the ad to stand …..

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Amp up your results using retargeting

Expert commentator — Wed, 04 Mar 2020 11:00:00 +0000

46% of marketers feel that retargeting is undervalued, so should you be using it? For us as marketers, the digital age is both a blessing and a curse. It is a blessing because it has never been easier to reach …..

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3 reasons Facebook Ad testing is essential

Expert commentator — Thu, 15 Aug 2019 10:00:00 +0000

Advertisers are turning their attention toward their ad creative, which is quickly becoming the driver for financial performance Facebook is changing the game for advertisers. In recent years, the social network has focused on improving its optimization algorithm and native …..

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Facebook’s 24 + 1 policy and how it’s impacting brands

Expert commentator — Thu, 27 Jun 2019 14:00:00 +0000

Incorporating the latest Messenger updates will help you drive business success As a professional in the digital marketing space, you are probably aware of the restrictions on Messenger responses because of Facebook's 24 + 1 policy. However, you can still take advantage …..

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A detailed guide to advertising on Facebook Messenger

Expert commentator — Thu, 16 May 2019 14:00:00 +0000

Facilitate customer acquisition through direct conversation and provide a seamless shopping experience for your prospects on a platform they’re already familiar with An estimated 1.2 billion people used Facebook Messenger every month in 2018. A report by Flurry Analytics noted …..

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Lack of trust in influencers and Facebook’s new ad tools – News roundup

Expert commentator — Fri, 10 May 2019 10:00:00 +0000

Consumers don't trust influencers, Facebook launches 3 new ad tools for small businesses, Amazon storing UK biometric data, Facebook relaxes cryptocurrency ad rules, Google's new consumer privacy plans, Facebook removes "dangerous users", digital ad revenues top $1bn, Facebook political ad …..

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Updated guide to Facebook advertising placements [Infographic]

Expert commentator — Thu, 15 Nov 2018 09:00:13 +0000

One of the most underrated aspects of digital advertising is ad placements. Advertisers tend to think that choosing an advertising channel is where their campaigns begin and end. Unknown to them, knowing where to place ads can help determine how …..

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Facebook vs. Instagram advertising: which one’s better for your business?

Expert commentator — Mon, 15 Oct 2018 14:00:00 +0000

Facebook vs. Instagram: The better platform for your business Beginner marketers consider launching a social media campaign. Experienced marketers launch a social media campaign on Facebook. Smart marketers study all social media platforms and launch successful integrated social media campaigns on …..

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3 Keys to survival in Facebook’s ever-evolving advertising climate

Expert commentator — Fri, 03 Aug 2018 14:00:55 +0000

Three keys to evolving with Facebook advertising changes It’s the World Series of baseball and the monkey bars of the school playground. Facebook Ads is the battleground everyone is clamouring to dominate — probably because it’s becoming increasingly difficult to …..

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