Comments on: Competitor benchmarking with the RACE Framework

By: Sarah Stenhouse

Sarah Stenhouse — Sun, 19 Jul 2015 19:21:06 +0000

Hi Dave. I also came across http://www.theonlinecompetitoranalysis.com for businesses that don’t have time/ skills to do this sort of analysis. They seem pretty cheap too!

By: Sinan

Sinan — Wed, 15 Apr 2015 08:21:15 +0000

Our solution Prisync.com lets e-commerce companies of all sizes to track their competitor prices automatically.
Prisync is already being used by companies like Mediamarkt, Toshiba, Nike etc.
However, the best part is that we just launched our new service model, where small and medium e-commerce companies can monitor competitor prices with our self-service module, and they can enjoy our Freemium monthly packages, and can use Prisync for free for up to 10 SKUs, for ever.

By: Irina Kovalyova

Irina Kovalyova — Wed, 05 Nov 2014 12:23:00 +0000

it is critical to analyze prices too. if you have an online store, there are special pricing intelligence tools like http://www.profitero.com/ or http://competera.net/ – will be of great use as prices online change very fequently and it’s hard to do your repricing smartly if you use only manual research

By: Melissa S.

Melissa S. — Thu, 12 Jul 2012 22:38:00 +0000

Awesome post Dave. Have you ever heard of MixRank? You can spy on your competitor’s display ads and traffic sources using their search engine for ads

The traffic sources really help with link building and placement targeted campaigns. You can learn from the ad creatives themselves too, as MixRank has an algorithm that suggests better performing ads.

http://www.mixrank.com

By: Dave Chaffey

Dave Chaffey — Thu, 05 Jul 2012 18:06:00 +0000

In reply to Russell O’Sullivan.

Glad to help Russell – thanks for sharing the Social Bro. Looks powerful, but find I don’t have time to go out of Hootsuite where I have everything in place.
From what I saw of ‘Bro when I installed it in the Autumn, I guess it’s good for benchmarking against other Twitter and finding Influencers. Will have to find someone to write a post about it?
Dave

By: Russell O'Sullivan

Russell O'Sullivan — Thu, 05 Jul 2012 14:57:00 +0000

Shared and bookmarked, great piece again Dave… I have just started using SocialBro, which is a pretty neat tool..

By: Dave Chaffey

Dave Chaffey — Thu, 05 Jul 2012 08:19:00 +0000

In reply to Neil Whitehead.

Thanks for your comment Neil – like to be helpful! Let us know other tools you use…

By: Neil Whitehead

Neil Whitehead — Thu, 05 Jul 2012 08:15:00 +0000

Great stuff Dave, another top resource I shall be using