Online PR - Smart Insights

Why you’re not getting results from your influencer marketing

Tue, 07 Sep 2021 15:00:00 +0000

Businesses have a tendency to make many of the same mistakes when collaborating with popular social influencers, errors that prevent them from getting the results they crave Influencer marketing has been around for as long as marketing itself. Only in …..

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Top 10 influencer marketing strategy boosting segments in 2021 [Infographic]

Fri, 04 Dec 2020 15:40:42 +0000

74% of customers trust social networks to guide purchasing decisions. In 2021, when trust is at peak importance, is your influencer marketing strategy delivering the results you need? Yet again social media is shaking up your marketing mix for 2021. …..

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Make influencer marketing as cost-effective as possible [Infographic]

Thu, 23 Jul 2020 13:40:00 +0000

The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers? You’ve got your small business chugging along nicely, but you want more. You’ve decided that …..

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How to restructure your content and PR Strategies during a crisis

Wed, 03 Jun 2020 11:28:56 +0000

Don’t go quiet with your comms, but do avoid tone-deaf marketing The COVID-19 pandemic has brought the whole world to a standstill, reshaping the way we must approach almost all aspects of life. With health and safety being the priority, …..

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How to start a micro-influencer marketing campaign from scratch

Thu, 27 Feb 2020 11:00:00 +0000

Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can help you meet your business goals. Let’s talk about the infamous Fyre Festival. It has been two years since Fyre Media Inc. launched this music …..

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How to use social influencers to promote your retail business

Fri, 07 Feb 2020 09:30:15 +0000

View the best example influencer marketing campaigns Influencer marketing is one of the biggest buzzwords of the decade in digital marketing. It can work for most any type of business, but retail businesses arguably see the biggest potential – it’s …..

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Is the age of the influencer over?

Tue, 28 Jan 2020 11:30:00 +0000

Recent news stories have shown influencers in a bad light, which could impact their effectiveness when it comes to brand partnerships You can’t scroll through Instagram nowadays without seeing a perfectly posed photo posted by an “influencer” either selling something …..

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Essential influencer marketing facts for 2020

Tue, 14 Jan 2020 15:00:00 +0000

51% of marketers believe that influencer marketing helps with quality customer acquisition but how else could it benefit your digital marketing strategy? While many social media users and consumers are growing tired of influencers, they are still an incredibly effective …..

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Opinion: Fake news campaigns are lazy and irresponsible

Wed, 30 Oct 2019 09:00:57 +0000

Despite media criticism about the proliferation of 'fake news', some marketers see nothing wrong with using it to score flashy results for clients SearchLeeds always brings a raft of quality talks from British agencies offering their opinions on hot-button issues …..

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71% of consumers will unfollow influencers with fake followers

Tue, 22 Oct 2019 14:00:00 +0000

Chart of the Week: 71% of consumers in the UK and US will unfollow an influencer if it was revealed that they had bought followers, showing how easy it is to lose trust in the industry. Influencers can help to …..

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