Multichannel and Omnichannel strategy - Smart Insights

How to structure an effective multichannel marketing plan

Sarah Lindley — Sun, 05 May 2024 10:00:15 +0000

What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our popular Learning …..

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The 5 best marketing channels for small businesses and startups

Dave Chaffey — Mon, 03 Jul 2023 08:00:23 +0000

How to select the best digital and traditional marketing channels from 30+ alternatives Small businesses have particularly limited resources whether it is people or budget, so it's crucial to select the most cost-effective communications to invest in. That means, free …..

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3 keys to embracing the omnichannel customer revolution

Expert commentator — Mon, 20 Jun 2022 10:00:00 +0000

Planning how companies communicate with customers has always been an important aspect of marketing strategy. But the introduction of new omnichannel marketing technologies in the era of digital disruption makes it even more crucial today The pace of innovation continues …..

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Cross-channel marketing and how to implement it

Expert commentator — Fri, 26 Nov 2021 09:00:00 +0000

9 pointers for strategic marketers to implement and benefit from cross-channel marketing What is cross-channel marketing? Cross-channel marketing is a customer-focused digital marketing technique used by marketers globally to provide an integrated experience across all paid, owned, earned media, and …..

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Rethink the meaning of omnichannel to get better results

Expert commentator — Wed, 03 Feb 2021 14:30:50 +0000

What's the meaning of omnichannel today? Definitions and examples of good and bad omnichannel strategy The promise of omnichannel was to connect brands and customers digitally, meaning they could continue to build their relationship in each subsequent interaction. For the …..

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5 ways retailers can use digital to drive in-store footfall

Expert commentator — Mon, 18 Nov 2019 16:30:00 +0000

Digital tactics can be a boon for bricks and mortar retailers Within many multichannel retailers, digital teams work primarily to e-commerce KPIs – traffic, conversion, units per order, unit value and so on. As a consequence, digital activity that might …..

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How omnichannel campaigns free you from the whims of Google

Expert commentator — Wed, 23 Oct 2019 14:00:00 +0000

Marketers should look to form more diverse, holistic strategies capable of operating on their own schedules rather than being subject to Google's short-term outages, bugs, and penalties For SEO marketers, Google is an unpredictable ecosystem. One day, the sun is …..

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Customers use chatbots for customer service, not sales

James Story — Thu, 27 Sep 2018 15:00:41 +0000

Chart of the Day: Public are largely unfamiliar with purchasing through chatbots Chatbots are a viable option for companies who want to be ever-accessible to their customers. Able to help with common problems such as late deliveries or changing profile …..

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Using Social Media to Boost In-Store Sales [Infographic]

Expert commentator — Wed, 25 Jul 2018 10:00:37 +0000

Boost in-store sales with social media. Infographic illustrating the many ways in which retailers can integrate their social presence with the in-store experience. The topic of omnichannel marketing seems to be on the lips of most retailers these days. In …..

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Omnichannel customer experience benchmarks

Dave Chaffey — Mon, 09 Apr 2018 15:00:38 +0000

Chart of the Day: A shockingly low rate of personalization of the customer journey is revealed The growth in use of mobile devices and increasingly complex customer journeys means that multichannel retailers need to deliver customer experiences that that integrate across …..

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