Brand development - Smart Insights https://www.smartinsights.com/archive/online-brand-strategy/brand-development/ Digital Marketing > The Marketing Strategy Blog Fri, 29 Oct 2021 10:19:11 +0000 en-US hourly 1 How to apply the Porter’s 5 Forces model to your SME marketing plan https://www.smartinsights.com/online-brand-strategy/brand-development/how-to-use-porters-5-forces-model/ https://www.smartinsights.com/online-brand-strategy/brand-development/how-to-use-porters-5-forces-model/#respond Fri, 29 Oct 2021 11:00:26 +0000 https://www.smartinsights.com/?p=127578 Examples of how SMEs can use Porter’s 5 Forces to assess marketplace viability Right now, Porter's 5 Forces is the most useful tool for owners and managers to stay one step ahead of the competition in a challenging market. The …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/how-to-use-porters-5-forces-model/feed/ 0 What is branding? Definitions and guidance for consumer branded goods https://www.smartinsights.com/online-brand-strategy/branding-basics-infographic/ https://www.smartinsights.com/online-brand-strategy/branding-basics-infographic/#respond Wed, 21 Apr 2021 15:00:00 +0000 https://www.smartinsights.com/?p=135654 Branding means fully integrating your customers' experiences of your brand. We'll recommend marketing tools and training to show you how, as well as taking an in-depth look into the definition of branding What's the definition of branding? Across numerous terms …..

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]]> https://www.smartinsights.com/online-brand-strategy/branding-basics-infographic/feed/ 0 How to use the RACE Framework to optimize your brand strategy https://www.smartinsights.com/online-brand-strategy/brand-development/digital-branding/ https://www.smartinsights.com/online-brand-strategy/brand-development/digital-branding/#respond Wed, 10 Feb 2021 16:00:38 +0000 http://www.smartinsights.com/?p=34587 Need a framework to help your brand stand out? Streamline your brand strategy framework with our tools and templates to cut through the noise Right now, brands are going through an identity crisis like never before. In the age of …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/digital-branding/feed/ 0 Our recommended tools to strengthen your brand development strategy https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/ https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/#respond Tue, 02 Feb 2021 15:00:00 +0000 https://www.smartinsights.com/?p=149279 If you're planning to optimize your branding or rebranding, we have tools to support your brand development at every stage Have you ever wondered how brands grow as large and as well known as they do? From companies like Google …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/feed/ 0 The 3 Cs of personal branding https://www.smartinsights.com/online-brand-strategy/brand-development/3-cs-of-personal-branding/ https://www.smartinsights.com/online-brand-strategy/brand-development/3-cs-of-personal-branding/#respond Mon, 23 Dec 2019 11:15:00 +0000 https://www.smartinsights.com/?p=137779 Insights, tips and advice on personal branding from Rita Clifton CBE For many people within the marketing world, Rita Clifton is regarded as one of the definitive ‘brand gurus’. Her authority in the field of branding is impressive, with previous roles including …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/3-cs-of-personal-branding/feed/ 0 How to create an e-commerce logo: a detailed guide https://www.smartinsights.com/online-brand-strategy/brand-development/create-e-commerce-logo-a-detailed-guide/ https://www.smartinsights.com/online-brand-strategy/brand-development/create-e-commerce-logo-a-detailed-guide/#respond Fri, 20 Sep 2019 14:00:00 +0000 https://www.smartinsights.com/?p=144124 Brand logos are highly memorable and become a symbol of your company, service and products. This is why you need to create a good one All famous companies have a trademark. It increases recognition and sometimes even determines the success …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/create-e-commerce-logo-a-detailed-guide/feed/ 0 Design mistakes that can cost your branding https://www.smartinsights.com/online-brand-strategy/brand-development/design-mistakes-that-can-cost-your-branding/ https://www.smartinsights.com/online-brand-strategy/brand-development/design-mistakes-that-can-cost-your-branding/#respond Mon, 07 Jan 2019 09:00:00 +0000 https://www.smartinsights.com/?p=130747 If your brand logo or brand message is not connecting with your ideal consumers, the chance of brand recall in the future are slim Branding is equivalent to telling a story, a story that resonates with your ideal buyers. Visuals …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/design-mistakes-that-can-cost-your-branding/feed/ 0 How to adapt your brand identity to better match your customers https://www.smartinsights.com/online-brand-strategy/brand-development/adapt-brand-identity-better-match-customers/ https://www.smartinsights.com/online-brand-strategy/brand-development/adapt-brand-identity-better-match-customers/#respond Wed, 02 Jan 2019 11:00:37 +0000 https://www.smartinsights.com/?p=130627 When your employees fail to understand your brand identity, it is nearly impossible to communicate it effectively to your consumers Establishing a strong brand identity is like building a healthy relationship - you have to believe in yourself before anyone else can …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/adapt-brand-identity-better-match-customers/feed/ 0 Fortune favours the brave: What can we learn from these 4 successful brand trademarks https://www.smartinsights.com/online-brand-strategy/brand-development/what-can-we-learn-from-these-successful-trademarks/ https://www.smartinsights.com/online-brand-strategy/brand-development/what-can-we-learn-from-these-successful-trademarks/#respond Tue, 20 Nov 2018 11:00:44 +0000 https://www.smartinsights.com/?p=127963 Some of the best brands set themselves apart in their industry by coming up with creative brand names. Here’s what we can learn from them If you don’t believe that having a good name will impact your business, maybe you …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/what-can-we-learn-from-these-successful-trademarks/feed/ 0 The guide to digital branding for local businesses https://www.smartinsights.com/online-brand-strategy/brand-development/the-guide-to-digital-branding-for-local-businesses/ https://www.smartinsights.com/online-brand-strategy/brand-development/the-guide-to-digital-branding-for-local-businesses/#respond Tue, 23 Oct 2018 10:00:14 +0000 https://www.smartinsights.com/?p=126069 Whether it’s the strategic partners, customers or employees themselves, digital branding relishes the all-encompassing feeling of a digital businesses profile Digital Branding, as a term, has been coined as the cornerstone of modern marketing technique, where various digital channels and …..

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