Marketing mix model - Smart Insights https://www.smartinsights.com/tag/marketing-mix-model/ Digital Marketing > The Marketing Strategy Blog Wed, 24 May 2023 13:50:22 +0000 en-US hourly 1 How to use the 7Ps Marketing Mix https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/ https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/#comments Fri, 14 Apr 2023 08:00:00 +0000 http://www.smartinsights.com/?p=33209 What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/feed/ 68 4Cs marketing model: Two models with the same acronym https://www.smartinsights.com/marketing-planning/marketing-models/4cs-marketing-model/ https://www.smartinsights.com/marketing-planning/marketing-models/4cs-marketing-model/#respond Tue, 15 Dec 2020 15:05:34 +0000 http://www.smartinsights.com/?p=44596 Do you know your 4Cs from your 4Cs? Read more about these two marketing models, plus find practical examples to apply to your marketing strategy What is the 4Cs marketing model? Two groups of marketers have created the 4Cs marketing …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/4cs-marketing-model/feed/ 0 Unifying multitouch attribution and marketing mix modelling https://www.smartinsights.com/goal-setting-evaluation/performance-management/unifying-multitouch-attribution-marketing-mix-modelling/ https://www.smartinsights.com/goal-setting-evaluation/performance-management/unifying-multitouch-attribution-marketing-mix-modelling/#respond Thu, 08 Nov 2018 09:00:10 +0000 https://www.smartinsights.com/?p=126918 MTA and MMM are powerful when used separately, but when used together, they can be transformative for marketers Modern customer journeys are long, with myriad touchpoints between initial awareness and the ultimate decision. One shopper might end up on your …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/performance-management/unifying-multitouch-attribution-marketing-mix-modelling/feed/ 0 Digital Marketing model: Lauterborn’s 4 Cs https://www.smartinsights.com/marketing-planning/marketing-models/digital-marketing-model-lauterborns-4-cs/ https://www.smartinsights.com/marketing-planning/marketing-models/digital-marketing-model-lauterborns-4-cs/#respond Tue, 15 Mar 2016 09:00:00 +0000 http://www.smartinsights.com/?p=65360 Introducing Lauterborn's 4Cs - a variant on the 4Ps Planning models can be useful ways to structure your thinking when creating marketing plans. They can bring clarity to opaque problems and help you build and effective plan. Because of this …..

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