https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/customer-segmentation-tips/ Digital Marketing > The Marketing Strategy Blog Mon, 05 Feb 2018 18:39:08 +0000 hourly 1 https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/customer-segmentation-tips/#comment-48204 Fri, 08 Jan 2016 14:41:59 +0000 http://www.smartinsights.com/?p=26167#comment-48204 Very informative article, I think it’s incredibly important to note that traditional marketing research agencies need to look beyond just demographics and provide behavioural and accurate quantitative data that helps them formulate business improvement and growth plans, a company I recently read about ‘Clusters’ has been practising this rather well. http://www.clusters.uk.com

]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/customer-segmentation-tips/#comment-18854 Wed, 05 Feb 2014 01:58:00 +0000 http://www.smartinsights.com/?p=26167#comment-18854 Great article. I also read somewhere that sometimes newer segments develop and become available over time. So I guess that also could be added to this conversation http://bit.ly/1eokDiT

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