Segmentation - Smart Insights https://www.smartinsights.com/tag/segmentation/ Digital Marketing > The Marketing Strategy Blog Wed, 24 Jan 2024 15:17:10 +0000 en-US hourly 1 The segmentation, targeting, positioning (STP) marketing model https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/#comments Wed, 24 Jan 2024 13:40:00 +0000 http://www.smartinsights.com/?p=32773 How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/feed/ 16 Golden Circle model: Simon Sinek’s theory of value proposition ‘start with why’ https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/start-with-why-creating-a-value-proposition-with-the-golden-circle-model/ https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/start-with-why-creating-a-value-proposition-with-the-golden-circle-model/#respond Sun, 21 Jan 2024 09:00:00 +0000 http://www.smartinsights.com/?p=59226 Simon Sinek explains how to use the Golden Circle model to truly differentiate your brand's value proposition when most fail Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/start-with-why-creating-a-value-proposition-with-the-golden-circle-model/feed/ 0 Email segmentation and targeting options https://www.smartinsights.com/email-marketing/email-targeting/email-segmentation-and-targeting-options/ https://www.smartinsights.com/email-marketing/email-targeting/email-segmentation-and-targeting-options/#comments Thu, 01 Jun 2017 14:00:00 +0000 http://www.smartinsights.com/?p=3622 Learning from 6 layered targeting options used by online retailers that can be applied to any business There are many different levels in sophistication of targeting for email marketing. In this post I'll run through some of the most common …..

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]]> https://www.smartinsights.com/email-marketing/email-targeting/email-segmentation-and-targeting-options/feed/ 16 Customer Segmentation – Are your customer footprints merely impressions in the sand? https://www.smartinsights.com/email-marketing/email-targeting/customer-segmentation-customer-footprints-merely-impressions-sand/ https://www.smartinsights.com/email-marketing/email-targeting/customer-segmentation-customer-footprints-merely-impressions-sand/#respond Fri, 28 Nov 2014 10:00:40 +0000 http://www.smartinsights.com/?p=42154 Customers have similar traits but are not all alike and should not be spoken to with a single message in the same manner and tone. This was initially looked at in an earlier article ‘Talk to your customers or talk …..

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]]> https://www.smartinsights.com/email-marketing/email-targeting/customer-segmentation-customer-footprints-merely-impressions-sand/feed/ 0 Do you talk to your customers or talk to your customer? https://www.smartinsights.com/email-marketing/email-targeting/talk-customers-talk-customer/ https://www.smartinsights.com/email-marketing/email-targeting/talk-customers-talk-customer/#comments Thu, 31 Jul 2014 15:00:42 +0000 http://www.smartinsights.com/?p=38868 Creating more relevant personalised communications Receiving messages from a company you have never spoken to can be annoying and intrusive at best, often referred to as spam. Therefore, gaining permission to speak is a critical element in building a relationship …..

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