Posts by Richard Austin
Richard Austin is an eMarketing Strategy Consultant in EMEA for Silverpop. You can follow him on Twitter or connect on LinkedIn.
It’s a perennial dilemma for email marketers, what’s our best tactic to boost revenue? For some companies, the only way they are increasing revenue is growing the size of the email list to give a corresponding rise in revenue. While …..
An introduction to good practices for Welcome mails To make your welcome emails work well, start by thinking through the range of motives that lie behind someone visiting your website and signing up for email? Let’s look at one example: …..
What is Location Marketing and how to get started for free In this post I take a look at the opportunity location marketing presents, provide some ideas on the types of campaigns you can send and show just how easy …..
